Could the product team amend the UTM medium option in the Traffic URL Builder to a drop-down so the details are entered correctly?
Or clearly outline which wording should be used for it to track correctly?
We have been using the tool more over the past few months and have a lot of traffic recorded as 'other campaigns' because the UTM medium is incorrect.
The guidance in here says the medium should be “email”, “adword”, “ppc”, or “cpc”.
Understand HubSpot's traffic sources in the traffic analytics tool
But the helper text in the URL builder does not state this explicitly.
Understand HubSpot's traffic sources in the traffic analytics tool
But the helper text in the URL builder does not state this explicitly.
A drop down or more specific helper text would prevent the issue of incorrect attribution