HubSpot Ideas

NadineS1

Adaptation of NPS question to transactional surveys

Nowadays transactional NPS surveys are used more and more often, Hubspot should offer the possibility to adapt the question wording accordingly.

Example:

Standard NPS:

How likely are you to recommend (your brand) to a friend or colleague?
Transactional NPS:

How likely are you to recommend (your brand) based on your (e.g. purchase) to a friend or colleague?

 

The aim here is not a benchmark, but internal evaluations of which touchpoints need to be improved.

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