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jbogaert
HubSpot Moderator
HubSpot Moderator

[JUN 22] Growth-Driven CRM: How to prevent CRM implementation failures

Growth-Driven CRM:
How to prevent CRM implementation failures

June 22, 10 AM (EDT)

Watch On-Demand

 

The CRM is the most fundamental building block of your Revenue Engine.

However, the cold, hard truth is that ~ 50% of CRM implementations fail. Don’t believe that number – see the most common studies below:

  • Gartner Group’s 2001 study found a 50% CRM failure rate
  • Forrester Research 2009 Study found a 45% CRM failure rate
  • Butler Group’s 2002 study found a 70% failure rate
  • Merkle Group’s 2013 study found a 63% failure rate
  • AMR Research’s 2006 study found a 31% failure rate.

Why do around half of the implementations fail?

There are lots of reasons; the top 5 are below:

  • Low User Adoption
  • Heavy Customization
  • Scope Creep
  • Lack of Training + Support
  • Lack of Integrations

These problems are symptoms of a root cause: Project-based implementations. Rigid, waterfall projects result in “implementation cycles” of 6-9 month CRM reboots (or enhancements) every 1.5 to 2 years. These “updates” are expensive time consuming and often fail.

Don’t lose hope. You can avoid a coinflip CRM implementation. But it is not by better project management. How? By adopting this mentality: Your CRM is not a project; it is a product that your team uses daily. The methodology is called Growth-Driven CRM.

 

In this webinar, we cover:

  1. How to avoid the most common pitfalls of a CRM implementation
  2. The 3 Pillars of the Growth-Driven CRM framework.
  3. How to leverage modern DevOps principles to create adoption in your CRM

Watch On-Demand

2 Replies 2
rjbudding
Participant | Diamond Partner
Participant | Diamond Partner

[JUN 22] Growth-Driven CRM: How to prevent CRM implementation failures

Hi Jan,

 

Was a great presentation yesterday. Do we get the promised slides/recording via email or are they posted here?


Thanks!

 

0 Upvotes
jbogaert
HubSpot Moderator
HubSpot Moderator

[JUN 22] Growth-Driven CRM: How to prevent CRM implementation failures

I'm working on sending that resource email out now. The slides have actually already been added to the post above. I'll add them to this reply too 😄 

0 Upvotes