le: Recap & Insights: Unlocking the Power of Account-Based Revenue (ABR) | Women In Revenue HUG

[islinm]

Title: Recap & Insights: Unlocking the Power of Account-Based Revenue (ABR) | Women In Revenue HUG Study Group

Post:

Hi everyone! 👋

We had an incredible session during the Revenue HUG event on October 10, 2024, where Galen Dow shared his expertise on Account-Based Revenue (ABR) and how it goes beyond traditional account-based marketing (ABM).

Key Takeaways:

1. ABR vs. ABM: ABR aligns marketing, sales, and customer success teams to create a holistic, omni-channel approach that drives growth and customer retention.
2. Leverage HubSpot & BrandGen.io: Integrating programmatic advertising with HubSpot allows you to easily target key accounts across social media and the open web—without the complexity of traditional ABM platforms.
3. Agile Marketing & Sales Alignment: Using HubSpot automations and BrandGen.io’s ad capabilities, you can streamline sales and marketing efforts to ensure your team is engaging the right accounts at the right time.
4. Omni-Channel Strategy: Combining multiple channels like email, ads, and social media is critical to staying top-of-mind with your prospects and increasing conversion rates.

For those who couldn't attend or want to dive deeper into the topic, here's the Youtube video of the webinar and a blog post. 🎥

If you're curious about how ABR strategies can work for you, feel free to reach out, and we’d be happy to share more details or set up a discussion.

Looking forward to hearing your thoughts and continuing the conversation!

[CMonti9]

Thank you for the fantastic recap and insights from the Revenue HUG session! It’s clear that ABR offers a powerful and integrated approach to revenue growth. I’m especially excited about the idea of aligning marketing, sales, and customer success teams to create a unified strategy — it’s all about those seamless interactions that drive results!

I also love the idea of leveraging tools like HubSpot and BrandGen.io to simplify and streamline the process. The omni-channel approach is such a game-changer, and I’m curious to learn more about how businesses are successfully combining multiple platforms to boost conversions.

Looking forward to diving deeper into the YouTube video and blog post you shared! I’m excited to explore more and discuss how ABR could work for our team.

Thanks again for sharing this valuable info, and I can’t wait to continue the conversation! 😊

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[Dentaku]

ABRのアプローチはとても興味深いですね！特にデータ活用と最適化が鍵になりそうです。私も https://thedentaku.com   に関するサイトを運営しており、効率的な計算や分析に関心があるので、とても参考になります！ 😊

[kennedyp]

Thanks so much for the great post and recap of the event! I'm looking forward to more events in the future. Keep them coming! 😊

Best, 
Kennedy