le: Recap & Insights: Unlocking the Power of Account-Based Revenue (ABR) | Women In Revenue HUG

[islinm]

Title: Recap & Insights: Unlocking the Power of Account-Based Revenue (ABR) | Women In Revenue HUG Study Group

Post:

Hi everyone! 👋

We had an incredible session during the Revenue HUG event on October 10, 2024, where Galen Dow shared his expertise on Account-Based Revenue (ABR) and how it goes beyond traditional account-based marketing (ABM).

Key Takeaways:

1. ABR vs. ABM: ABR aligns marketing, sales, and customer success teams to create a holistic, omni-channel approach that drives growth and customer retention.
2. Leverage HubSpot & BrandGen.io: Integrating programmatic advertising with HubSpot allows you to easily target key accounts across social media and the open web—without the complexity of traditional ABM platforms.
3. Agile Marketing & Sales Alignment: Using HubSpot automations and BrandGen.io’s ad capabilities, you can streamline sales and marketing efforts to ensure your team is engaging the right accounts at the right time.
4. Omni-Channel Strategy: Combining multiple channels like email, ads, and social media is critical to staying top-of-mind with your prospects and increasing conversion rates.

For those who couldn't attend or want to dive deeper into the topic, here's the Youtube video of the webinar and a blog post. 🎥

If you're curious about how ABR strategies can work for you, feel free to reach out, and we’d be happy to share more details or set up a discussion.

Looking forward to hearing your thoughts and continuing the conversation!

[kennedyp]

Thanks so much for the great post and recap of the event! I'm looking forward to more events in the future. Keep them coming! 😊

Best, 
Kennedy