ADHD as a marketer and content writer -- Any advice?
SOLVE
Hey guys! Happy to have found this group, I've already learned so much. I absolutely love my proffession and company, but I struggle with with pretty severe ADHD and a hectic personal schedule outside of work. I also don't have much expereince in creating a content strategy and sticking to it, which is the opportunity I have now and I hope to make the most out of it.
My goal is to help my company achieve growth through strategized content and successful marketing campaigns, but with lack of organization and experience in creating said strategy, and an inconsistent/unsustainable productivity schedule --it's been a challenge to say the least.
Any advice on best marketing, productivity, content strategy practices is welcome, especially from fellow adhd-ers!
ADHD as a marketer and content writer -- Any advice?
SOLVE
Congrats on landing a great position! I don't have an exact best practice in creating a calendar because it can vary much from company to company, industry to industry, etc. but I do have some advice that may help in organizing things for you.
Personally speaking, I am a very visual person and for large key projects with lots of visibility, I would use a project management tool, something like Clickup or Asana, etc.. And then add to that a visual whiteboarding tool like Miro. Between that combination, I have been able to keep myself and teams organized through the years.
I usually start by aligning OKRs down from the top (as high up as that may be), drawing that out on a whiteboard and working my way down from there. As an example, do you have a target for achieving growth (ie: 500 MQLs)? Then figure out a few big rocks that could help move towards that goal, a webinar, larger white paper or case study, and then look to the demand or events part of the marketing org to figure out what might be going on in the industry or in general. The key is here is keeping to big rocks so you don't get overwhelmed because it's easy to do so and you may have other OKRs that you don't have as much contorl over in content (ie: supporting sales enablement strategies, powerpoint decks, etc.).
Hopefully this offers you a little bit of a place to start searching around your org to find the right pieces to help with your strategy creation.
ADHD as a marketer and content writer -- Any advice?
SOLVE
Break your tasks into manageable chunks and set achievable goals. Use tools and apps that can help you stay organized – they're lifesavers! As for productivity, find your own rhythm. Don't be too hard on yourself when things don't go as planned; we all have those days. And hey, there's a silver lining in your unique perspective with ADHD – it can bring creativity and fresh ideas to your content. I stumbled upon some helpful info about Mental Health recently. It might resonate with you, considering your situation.
ADHD as a marketer and content writer -- Any advice?
SOLVE
Congrats on landing a great position! I don't have an exact best practice in creating a calendar because it can vary much from company to company, industry to industry, etc. but I do have some advice that may help in organizing things for you.
Personally speaking, I am a very visual person and for large key projects with lots of visibility, I would use a project management tool, something like Clickup or Asana, etc.. And then add to that a visual whiteboarding tool like Miro. Between that combination, I have been able to keep myself and teams organized through the years.
I usually start by aligning OKRs down from the top (as high up as that may be), drawing that out on a whiteboard and working my way down from there. As an example, do you have a target for achieving growth (ie: 500 MQLs)? Then figure out a few big rocks that could help move towards that goal, a webinar, larger white paper or case study, and then look to the demand or events part of the marketing org to figure out what might be going on in the industry or in general. The key is here is keeping to big rocks so you don't get overwhelmed because it's easy to do so and you may have other OKRs that you don't have as much contorl over in content (ie: supporting sales enablement strategies, powerpoint decks, etc.).
Hopefully this offers you a little bit of a place to start searching around your org to find the right pieces to help with your strategy creation.
