video marketing

[Waelbhd]

Hello i'm wael ...

i'm a video editor on adobe after effects i do some videos for people around me and videos to myself ... but i really want to do a marketing video i do have the editing skills but don't have the idea ... like what a marketing video should look like ? how long ? what colors ? what song? and the most emportant is what idea ?

if anyone knows please tell me 

thanks.

[Mumuhammedazlam]

infograph.venngage.com/pl/2dzmoDbsCbg

[KiranMG99]

I think we both are looking for same answer.!

It will be better if someone guides us with very good AI tools 

[ATemitayo]

Hello, I am Temitayo

You can check on other video marketing on hubspot. It will definitely help you get adequate answers to you question

[danmoyle]

Hey there @Waelbhd and welcome to the HubSpot Community! As @Jnix284 says, there isn't one answer here. You don't create just any "marketing video." Instead, content for marketing purposes all depends on the marketing you're trying to do. Whether it's a video, an email, social posts, or an adverisement, the question of what to create comes back to strategy. 

Who are you trying to reach? Why should they care? How will you "speak" to them? 

Video length can vary from 3 seconds to 3 hours. Colors, tone, music ... it all depends on your reason for creating it, the goals, and the audience. 

I'd look at HubSpot Academy resources like what Jennifer suggested, along with Content Marketing and Inbound Marketing. You'll get a good foundation on which to build a marketing strategy that may include video content. 

[Jnix284]

Hi @Waelbhd welcome to the community!

The type of marketing video you create depends greatly on the purpose of the video, audience, etc.

I highly recommend the course included in the social media II certification regarding short form video, it's a great place to get started with marketing videos.

You can also search "video" in HubSpot Academy to find relevant lessons that might be helpful: