Youtube Marketing

[SevanaHart]

I everyone,

Im Sevana and I have a qusetion. How can I get more views and engagement on my YouTube videos, especially when it comes to digital marketing?

[Yuitea]

1. Create High-Quality, Value-Driven Content

Your content should provide clear value to your audience. Since you’re in digital marketing, focus on creating videos that solve problems, offer insights, or teach new skills that can be immediately applied by your viewers. A few content types that tend to perform well include:

• Tutorials and How-To Guides: These are great for attracting search traffic. Viewers are constantly searching for ways to improve their digital marketing efforts, so make sure your content is educational and actionable.
• Case Studies and Success Stories: Show how digital marketing strategies have worked for businesses. Real-life examples build trust and make your content more relatable.
• Industry Trends and Updates: Stay on top of current trends and emerging technologies in digital marketing, and share your thoughts on how they could impact the industry.
• Product Reviews: If you're discussing tools, software, or services relevant to digital marketers, in-depth reviews can drive interest from potential users.

1. Optimize Your Video Titles, Descriptions, and Tags

SEO for YouTube is crucial in driving organic traffic. You should focus on optimizing your video’s metadata to increase its visibility in search results:

• Title: Include keywords that your target audience is likely to search for. Keep it concise, descriptive, and attention-grabbing. For example, “Top 5 Digital Marketing Strategies for 2025” is both clear and keyword-rich.
• Description: Use this section to provide an overview of the video, including relevant keywords. Be sure to include links to your website, social media profiles, and other related videos. The first few lines are especially important because they appear in search results.
• Tags: Use a mix of broad and specific tags that relate to the video content. For example, you might use "digital marketing," "SEO strategies," "online advertising," etc.

1. Engage with Your Audience

Engagement is one of the most important factors in growing your YouTube channel. Encourage viewers to like, comment, and share your videos by:

• Asking direct questions in your videos, which prompts viewers to leave comments.
• Responding to comments promptly, which not only boosts engagement but also creates a sense of community.
• Using calls-to-action (CTAs) to encourage likes, subscriptions, and shares. For example: “If you found this tip helpful, hit the like button and subscribe for more digital marketing insights.”

Tip: You can also ask your audience for feedback on future content, which creates a sense of involvement.

1. Thumbnails and Custom Branding

Thumbnails are the first impression a viewer gets of your video, so they need to be visually appealing and informative. Make sure your thumbnails:

• Are high-quality and stand out in search results and suggested videos.
• Include readable text that highlights the value or topic of the video.
• Feature a consistent branding style (logo, colors, fonts) that aligns with your channel’s identity.

1. Post Consistently

Regular uploads are key to building momentum on YouTube. Create a content schedule that’s sustainable for you and stick to it. Whether you upload once a week or twice a month, consistency helps build an audience over time. YouTube rewards channels that post regularly by boosting them in recommendations and subscriptions.

1. Promote Your Videos Across Other Platforms

To drive traffic to your YouTube channel, promote your videos on your other digital marketing channels:

• Social Media: Share your videos on Twitter, LinkedIn, Instagram, and Facebook groups related to digital marketing. Tailor your message to each platform’s audience to maximize reach.
• Email Newsletters: If you have a mailing list, send out updates or “video of the week” emails with links to your YouTube videos. This helps increase your viewership from an engaged audience.
• Collaborations and Guest Appearances: Collaborate with other YouTubers or digital marketing influencers in your niche. You can guest appear in their videos or invite them to be featured in yours. This cross-promotion exposes your channel to a wider audience.

1. Use YouTube Analytics

YouTube provides detailed analytics to track your videos' performance. Use this data to see:

• Which videos are getting the most views and engagement.
• Audience demographics and how viewers are finding your content.
• The average watch time, which is important for improving your content. Based on this data, refine your video strategies to focus on content that resonates the most with your audience.

1. Leverage YouTube Ads

While organic growth is ideal, YouTube ads can provide a boost to your channel. Running targeted ad campaigns can help you gain more exposure, especially when you’re just starting out. You can run ads on your own videos or create promotional ads for your channel, targeting users interested in digital marketing topics.

1. Playlists and End Screens

Playlists are an effective way to keep viewers watching more of your videos. Create playlists based on specific topics or series of videos. This encourages your audience to watch multiple videos in one session, which boosts your channel’s watch time.

Additionally, use end screens and cards in your videos to suggest other related videos, which can further increase engagement and overall views.

1. Stay Authentic and Build a Community

People connect with people, not just content. Being authentic and transparent with your audience helps build trust, which leads to increased views and engagement. Show your personality, share behind-the-scenes glimpses of your work, and engage genuinely with your community.

Final Thoughts

The key to success on YouTube is creating content that not only educates but also engages your audience. Digital marketing is a competitive space, but by consistently offering high-value, well-promoted, and SEO-optimized content, you’ll build a loyal audience over time. Keep experimenting with different video formats and strategies, and always listen to your audience's feedback to improve your content and grow your channel.

Best of luck, and I hope these tips help you drive more views and engagement on your YouTube videos!

[Yuitea]

Sorry, it seems that due to formatting issues, the sequence numbers in my reply are a bit confusing.

[Buras565]

yes sure you can get!

[danmoyle]

Hi @SevanaHart! How's the growth going? I saw the question and the solid advice from @The_ChrisBryant and thought I'd check in. What kind of videos do you want to make? Are they about digital marketing? Or are you going to use marketing to grow your audience? I'd love to learn more and hear how it's going over the year since you first posted!  

[The_ChrisBryant]

Hi, Sevana!

Let's break these videos up into two categories: those that have been filmed and are already uploaded, and those that will be filmed going forward.

The ones already online

Four big things you can do for these, in no particular order:

1. Review the thumbnail, and update as needed. If a video is a book, then the thumbnail is the cover. While people are always told not to judge a book by it's cover, almost everyone does judge a video by its thumbnail. Does it look interesting? Is it clear what it's about? At the end of the day, does it make someone WANT to click it to watch? Here's a great video that goes deep into what makes a good thumbnail. 
2. Take a look at your video title, and adjust as needed. The video title is exactly like a book title. It needs to accurately describe what the video is about, so the viewer has a good idea what they're in for when they click "PLAY." Use keyword research tools to work in 1-2 important phases from an SEO standpoint. However, don't change this often... while YouTube doesn't provide details on how their algorithm works, it's believed that changing the title at all (even a punctuation change) can effect the video's SEO momentum. Google Trends is a solid -- free! -- tool for seeing what keywords and phrases are resonating with people searching online, and is a great place to start.
3. Analyze & improve your meta data. By this, I mean all the back end information that YouTube asks for when you upload a video. For some reason, over the years YouTube has started hiding some of these fields away when you're uploading, I suppose to streamline the posting process. This isn't good for making sure the video's SEO is in top shape. The two most important things are the tags and the video description. Our friends at HubSpot have a great article on the how and why behind tags. 
4. Share regularly! This is a big one. Many people will upload a video, then wait. "Build it and they will come" does not apply to video, trust me. Doing this is the equivalant of opening a brand new store, flipping the sign on the door to "OPEN" then waiting with a smile on your face and hands on your hips for people to come running in. You'll need to get the word out there, and there are many ways to do that. The most common is to post it across your social networks, where you know your audience hangs out. However, don't just post it and ask them to watch. Give them a reason. What's in it for them? Can they learn something? Does the video solve a problem they're having? Dangle carrot for them to watch, and it will increase your views.

But don't stop there! Share the video again every once in a while. On X (I can't beleive I just typed that... formally Twitter), things move quickly so you can get away with posting it once a week, depending on how often you're posting and engaging on that platform. For others like Facebook and LinkedIn, less frequent like once a month and once a quarter, respectively, might be better for those audiences. If you have an email list, get the video out that way. Bonus tip: use the word "Video" in the subject line... it's been shown to increase open rates!

The ones that haven't been filmed yet

When coming up with the concept for the video, spend the time researching what your audience wants, or what problem they are having that you can solve. If you're a B2C, what is the thing you do to make your customers lives easier? If you're a B2B, what challnege are you solving? If it's just personal content like vlogs, etc, then your viewers might be bored or want some escapism, and you're there to provide it. Think about the problem your audience has, and work backwards from there.

Taking the time to do the prep work pays off in the end, as the video will resonate with more people.

Once the video is made (I could write a book on the production process, so we'll skip that for now), take all the steps outlined above on the video at the time of upload, in order to set the video up for success from the start.

I hope this helps you, Sevana! i know it's a lot of information. Just eat that giant pizza one slice at a time and you'll get there. 🍕

[BérangèreL]

Hi @SevanaHart,

Excited to read your post, thank you!

I'd like to share these resources that might be useful:

- YouTube Marketing
- 20 Ways To Get More Views on YouTube

Let's see what our top experts on the subject think:
Hi @Josh, @gabriel-nextiny and @Franci: do you have tips to help @SevanaHart, please?

Also, if anybody else has anything to add and/or share, please feel free to join in the conversation 🙂

Thank you very much 🌟 and have a great day!

Best,
Bérangère