A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions:
What was the last marketing video you remember watching and what made it memorable?
Did the video help you take action? If so, what was it?
I watched Sony's mission video on their website and it was memorable because they clearly stated why they make the products they do and the impact they want it to have on the world. It's very believable and simple.
Last night i came across a pet insurance video from Out Suarance South Africa. It had a very strong emotional appeal. The video was a testimonial from different pet owners talking about how pet insurance saved their pets lives.
The last marketing video I remember watching was a promotion for an upcoming race in my city. The video started with a birds-eye view of a popular greenway and panned to footage of people running on it. It instantly created a sense of connection and familiarity. I didn't end up signing up for that particular race, but I now follow the organization and stay updated on their future events.
My wife and I recently needed to take apart my La-Z-Boy recliner. to move it into a different room. We searched YouTube and found a video produced by a La-Z-Boy representative in Ontario that leads viewers through the process, which otherwise is not intuitive. This was a GREAT after-purchase, service-oriented offering. It certainly engendered my loyalty to the brand.
The last marketing video i saw was Azad Chaiwala talking about how can we become successful by only focusing on our financial education. I was really inspired from it because I am a business minded person.
The last marketing video I watched yesterday was from my university, it was easier to understand the process of the graduation ceremony and how to behave on stage, the steps to follow, and so on. It was very helpful to view the video than to read the instructions because seeing the visuals gave me as a first-time graduate a clear perspective on what is going to take place on the day.
The last marketing video I saw was for ClickASnap. The video that I saw was from an Instagram user that promoted the platform and gave an appealing idea to use the platform. It was short sweet and to the point. The video was less than 1 min long and it pushed me to subscribe to the site and subscribe to the Instagram users' service on how to have a side gig through social media.
For an Executive MBA from Quantic. It was memorable because it was well produced, informative, demonstrated their platform, and included testimonials from current and past students. It included a call to action (to enroll in the next cohort of the program).
Last marketing video I watched was yesterday. It was QuSecure about Quantum Computing's ability to break passwords soon and QuSecure already has a solution. It was designed to attract, original branded series to stand out from the competition. https://www.youtube.com/watch?v=Kd9jTKMLV3s
The last marketing video I watched was for a skincare brand. It was for a moisturizer and the video made the lotion look super appealing. It showed how smooth the skin looks after you put it on and how buttery the lotion looks. This video convinced me to purchase the product.
The last marketing video I watched other then on Hubspot was a video about a bolt action pencil. I remember how they made the pencil seem futuristic and eye appealing.
The most recent, memorable marketing video I saw was an influencer ad on social media. They were promoting nail wraps. There was nothing fancy, flashy or catchy about the video, but the person sharing was authentic and provided all the information to spark my curiousity. As all with all social ads, there was a banner to Learn More, which I clicked. The landing page was also colorful, informative, and filled with positive reviews....so I ended up purchasing right then and there!
While I certainly agree that high quality is important, I don't think *professional* quality is necessary for marketing videos. Often an authentic video that has a high resolution and good lighting can be equally (or more) convincing as a filmed ad.
I think the last marketing campaign that really had an impact on me was probably the promotion for the Spider-Man: No Way Home movie. I'm not easily sold on most products, but the publicity and speculation around that movie was insane and made me excited like I was a child again.
I was interested in applying for a job at a specific company and was exploring the Careers section of their website. The section included a video about the company and its culture for those interested in working there. There were also employee testimonial videos and a link to a webinar recording which provided a step-by-step breakdown of the interview and onboarding process.
I felt that the video content was a wonderful touch. While they aren't geared toward attracting/engaging/delighting potential customers, I suspect they go a long way to ensuring suitable people apply to work for them - And this will eventually lead to improving the overall customer experience.
From a customer perspective, it also speaks to the level of care the company takes in employing the right people and nurturing a healthy company culture. Should customers be aware of this, it will surely build a great deal of trust and a sense that the company can be relied on to deliver quality products/services.
Flo Living's "welcome and what to expect" video after I made a purchase. It was delivered to my email with my order confirmation. I remember thinking it was such a nice touch and being happy I followed through on my purchase.
