A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions:
What was the last marketing video you remember watching and what made it memorable?
Did the video help you take action? If so, what was it?
I watched a video on Product manager Interviews in Google. I learnt about interviews in that video as I wanted to apply for jobs. I also learnt about google product offerings.
I think was a video for an apple product, honestly, all apple product videos are very alluring because of how seamless and smooth they are. They are also filmed in a way that it feels like you are witnessing it live with the human eye because of how they create it. This is why regardless if the product is not much of a change from the apple product I owned before, I am most likely going to buy it.
Oct 28, 202211:12 AM - edited Oct 28, 202211:15 AM
Member
Today, I watched a familiar, nicely dressed woman with a pleasant smile speaking into the camera. She framed her video as a truthful heart-to-heart. The topic was why she quit her 6-figure job as a corporate attorney to help everyday people. It involved her dying grandpa. I first saw her in a social media reel, giving a short legal or financial tip and her tagline "I read the fine print so you don't have to!" I watched several more compelling reels and followed her. Today's YouTube video has no call-to-action, but it fills in her back-story for me, builds trust, and primes me to consume more of her content or buy something in the future.
I saw an ad for L'Oreal. This ad gave me new ideas and ideas.What impresses me most is that the endorsement star is Beyonce. Next I'll focus on new ideas for advertising.
All of the Budweiser commercials with the puppy and horses in them. They are a symbol for all Budweiser commercials and everytime I see it, it makes me feel happy. I don't necessarily take action but it intrigues me to not skip over the ad. I always watch them.
I recently watched a video where the guy films a long sequence of ping-pong trickshot. It was sponsored by Sling which was subtly mentioned across the track. I really enjoyed it.
The last marketing video I watched was this tour video at a company called 'Competence Factory'. I really liked the way it is filmed and made me feel more connected to the company. So in that whay I would consider them more likely to choose when I want to improve my skills in a certain area.
The last marketing video I remember watching was a Samsung flip ad. The lady in question kept seeing flips everywhere till she went and researched about the phone.
I would say I was impressed and made a mental note to buy the phone!
The last marketing video I remember watching was a ketchup commercial. What made it so memorable was that it had a catchy song about how adulting **bleep**. When I first watched it, I almost thought it was advertising a new show. The song was catchy/easy to get stuck in your head, intriguing as 'adulting **bleep**' is attention-grabbing, and unique as you don't usually associate how using different ketchup can make adulting easier. It did make me take action because I wanted to know who the singer in the commercial was. I thought she was famous because it was so well done.
