Video Marketing

CoreyChristian
Top Contributor | Diamond Partner
Top Contributor | Diamond Partner

What’s the last marketing video you remember watching and what made it memorable?

A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions: 

 

  • What was the last marketing video you remember watching and what made it memorable?
  • Did the video help you take action? If so, what was it?

*To learn more about this, check out the How to Create a Successful Video Marketing Strategy lesson via HubSpot Academy. 

2,271 Replies 2,271
KHassen
Participant | Partner
Participant | Partner

What’s the last marketing video you remember watching and what made it memorable?

Just last night I watched a video from a technology company that instructed me on how to scan a document from my printer to my computer.

btallarico
Member

What’s the last marketing video you remember watching and what made it memorable?

It was a video on Instagram for a locally-made clothing brand, and while it didn't prompt me to buy, it did get me to click through their website. It was memorable because it was targeted to locals in the community and used a diverse cast of models.

Anonymous
Not applicable

What’s the last marketing video you remember watching and what made it memorable?

I watched a marketing video from Nike. In this video, Nike did not talk about any products, it's more like a inspiring video, encouraging people never give up on their dreams. This video did not help me take action right after I watched the video. However, if I want to purchase any sports outfit, I will pick Nike because that video has influenced me emotionally.

0 Upvotes
OSolucoto
Participant

What’s the last marketing video you remember watching and what made it memorable?

KFC campaign convinced me to download the app and order food online.

0 Upvotes
GharaP
Member

What’s the last marketing video you remember watching and what made it memorable?

What I recall is the marketing campaign done for an electronics store with the topic "Christmas gifts for your loved ones". What I felt best was that both the background image and music highlighted the significance of the season along with electronic gadgets, which gifted to the teenagers would add a sense of delight. It was eye-catchy,insightful and motivated me to visit the branch.

SMendez4
Member

What’s the last marketing video you remember watching and what made it memorable?

I don't recall the last marketing video, but one that I remember and look forward every year is the Publix Supermarket Christmas Video.  Where they have a family coming together for the dinner and everyone is enjoying their company.  They only showed the logo at the end so the first time I saw it years ago didn't know what it was all about until the end.    I do purchase at Publix Supermarket since I moved here, so it did help me take action.

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RLestari
Member

What’s the last marketing video you remember watching and what made it memorable?

Video pemasaran dari produk otomotif yang menampilkan produk tersebut lebih menarik

0 Upvotes
CCorbin
Participant

What’s the last marketing video you remember watching and what made it memorable?

Apple Launch Videos, Encouraged me to research more about the phone

 

0 Upvotes
Farras
Member

What’s the last marketing video you remember watching and what made it memorable?

It's a promotional video created by Erik from Internet Comment Etiquette. 

 

The memorable part about it is Erik seems to be getting free creative reign for the video and he went wild with it. It doesn't make me want to take action but the brand is definitely on top of my mind.

0 Upvotes
EPeterson6
Contributor

What’s the last marketing video you remember watching and what made it memorable?

One of my favorite commercials featured The Cosmopolitan of Las Vegas. It has upbeat music along with dramatic 3 second flashes of young fun and curious personalities. The video closes with the words "The Righ Amount of Wrong."

 

This video really knew how to engage me and kept me wondering how I could have that much fun.

Hope you like it too: https://youtu.be/968oRJ52q2c 

0 Upvotes
ZIvovic
Participant

What’s the last marketing video you remember watching and what made it memorable?

It was on instagram's page. Topic was about healing via music and dancing. It was attractively made and it made me think about using their services.

0 Upvotes
RDan
Member

What’s the last marketing video you remember watching and what made it memorable?

A. How to create successful video marketing content?

B. Yes, the video mention building trust with customers if your customers trust you, and most likely, they are going to give you a business.

0 Upvotes
JasonKB
Participant

What’s the last marketing video you remember watching and what made it memorable?

Dear Basketball from Glen Keane and Kobe Bryant

0 Upvotes
SGeorge5
Participant

What’s the last marketing video you remember watching and what made it memorable?

There are so many marketing videos that I have seen over the years, that I had to google marketing video and this is the one I really enjoyed watching.   NIKE- NOTHING BEATS A LONDONER.

 

The video showcased humor, animation graphics, soundtrack, and real-life moments plus many factors of young people going after their dreams no matter what hurdles they faced.   

 

Check it out in the link!😊https://www.youtube.com/watch?v=mEB1C59hCvs 

EPeterson6
Contributor

What’s the last marketing video you remember watching and what made it memorable?

That was great! Cheers!

Sandeepkumarx
Member

What’s the last marketing video you remember watching and what made it memorable?

The samsung ad about its earbuds. 

 

i remember it due to its controversial topic and how the people in my country reacted to it. 
the action that the video inspired was to re think my content posting to ensure that no sentiments are hurt.

0 Upvotes
TNguyen10
Member

What’s the last marketing video you remember watching and what made it memorable?

1. how to create successful video marketing content?

2. Yes, the video mention building trust with customers if your customers trust you, and most likely, they are going to give you a business. 

0 Upvotes
OAyinde
Member

What’s the last marketing video you remember watching and what made it memorable?

I don't remember the last video ad I watched, but I do remember one that I LOVED in college. It was for Levi. The rational appeal wasn't really there, but the emotional appeal DEFINITELY was. It was full of energy and diversity. I remember commenting to my professor how great of a job they'd done, because wathching that commercial just made you want to BE IN THAT WORLD.

0 Upvotes
RKauf
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember is the the Gucci x North Face collab. It included a well-known TikToker who is passionate about trains and featured him as a conductor in a train station setting. The add seemed authentic, the style was immaculate and as a consumer, I felt happy watching the ad.

0 Upvotes
psharmashah
Contributor

What’s the last marketing video you remember watching and what made it memorable?

The last video that I watched and I remember is saffron stays. The video showcased how families come together and celebrate special occasions at their properties. It contained short snippets from happy customers' happy moments at the villas.  

It did help me decide on renting one of their villas for my mom and dad's birthday. 

SCollier
Member

What’s the last marketing video you remember watching and what made it memorable?

Really old, but the one that always sticks in my mind is the 'conference call in real life' video by Tripp&Tyler (sponsored by a videoconferencing vendor) - it's really entertaining, very relatable and makes the point without trying to sell to you. I've obviously watched many marketing videos since then as this one is many years old, but this is the one that I always remember.

0 Upvotes