What’s the last marketing video you remember watching and what made it memorable?
A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions:
What was the last marketing video you remember watching and what made it memorable?
Did the video help you take action? If so, what was it?
What’s the last marketing video you remember watching and what made it memorable?
The last marketing video I remember watching was about digital businesses you can start in your free time. It highlighted how, with consistent effort, these ventures can grow into significant income streams. What really resonated with me was the focus on opportunities for those who can’t work traditional hours—like parents taking care of their kids. As a working professional, I had to take a break to care for my baby, and this video gave me new hope. It showed me that I can pursue a digital business, balance childcare, and still continue to grow in my career.
What’s the last marketing video you remember watching and what made it memorable?
The last marketing video i distinctly remember is the classic Apple think different campaign advertisement what made it unforgettable and engaging to me is how perfectly it executed the objectives of the attract stage that this course presents : Building awareness and value instead of selling : the video did not focus on the features or price of a specific computer instead it was foused on the company's philosophy and core value of celebrating creativity and thinking outside the box . Deep emotional connection. Establishing authority.
What’s the last marketing video you remember watching and what made it memorable?
The last marketing video I watched was a Dove campaign about real beauty. It stood out because it wasn’t just selling a product, it told a real, emotional story about how women see themselves versus how others see them. It felt genuine and I could relate to it.
I didn’t take any direct action right after, but it definitely made me trust the brand more and pay attention to their future campaigns. For me, a good marketing video is one that feels real, tells a story people can connect with, and leaves you thinking about it long after it ends.
What’s the last marketing video you remember watching and what made it memorable?
What’s the last marketing video you remember watching and what made it memorable?
I recently watched an ad of a gold jewellery brand called 'Vinsmera'- jewellery is often shown as a female aesthetic. But in this particular ad the brand tries to say that jewellery can be adored by anyone irrespective of age and gender. We can see a male actor wearing it, adoring its beauty and himself. The soft music, visuals enhances it. For a moment he forgets himself. For the first time, i watched it from a different perspective.
I didn't take any action, but the ad has gone viral and as a newcomer in Gold business they really nailed it.
What’s the last marketing video you remember watching and what made it memorable?
The last marketing video I watched was an Apple ad — simple visuals, soft music, and a story that didn’t try too hard. It stayed in my mind because it felt like they were selling a feeling, not a product.
And yeah, it made me revisit their site… just to see how they kept that same vibe everywhere. Subtle ga, but it worked.
What’s the last marketing video you remember watching and what made it memorable?
The last one I remember watching was an Adidas video featuring basketball star Anthony Edwards' new basketball shoes. What made this memorable was the various camera angles and the motivational audio. This video did not help me take action.
What’s the last marketing video you remember watching and what made it memorable?
The recent marketing video I saw was about the Oneplus Mobile brand of their upcoming mobile Oneplus 15. It's sort of a big tech upgrade as AI is booming and they have integrated very smart features tbh with their software OS called the Oxygen OS 16 based on Andriod 16. It is pretty interesting for those who are really into the tech and gadget industry (I am one of those) or maybe who want to buy a new phone or a product. What made it memorable was the features that are already been speculated and I am curious about what it would be like when it will be launched!
What’s the last marketing video you remember watching and what made it memorable?
The last promotional I saw was of a Qatar-based travel agency promoting their fascinating Disney cruise holiday package. It was really nostalgic to see the Disney cartoon characters in the video, which made it attractive, engaging, and delightful. The video also showed the surreal sea atmosphere, fun activities for children, captivating ambience on the cruise, and mouthwatering food. It really made me think about planning a Disney cruise holiday.
What’s the last marketing video you remember watching and what made it memorable?
The last marketing video that captived me was on the latest Samsung Galaxy brand where the phone was portrayed rather remarkable. It is a foldable phone which can be used as a mini iPad, has great camera quality to capture memories with friends, strong battery life and lots more.
The video might not have made me to buy the product rather it draw me into research on how Apple and Samsung products were made, learning about their history and finding a career Path in it
What’s the last marketing video you remember watching and what made it memorable?
The last marketing video I remember watching was from Nike’s “You Can’t Stop Us” campaign. It was memorable because of the way it blended powerful visuals, emotional storytelling, and seamless editing. The video used split-screen clips that connected athletes from different sports, backgrounds, and abilities showing unity, resilience, and human strength. What really stood out was it felt like a story about perseverance and community.
Yes, the video definitely inspired me to take action. It motivated me to work out that day and even look up more about Nike’s campaigns.
What’s the last marketing video you remember watching and what made it memorable?
The "make it count" viral video Casey Neistat created for Nike. He had made 2-3 other branded videos for Nike and with his final project he didn't have any ideas come up. So he decided to use the money for that deal and fly across the world with his friend, Max. He used $20,000 in 10 dollars and went around the globe. The premise was to get into the consumer's head that all you have is the present and his video brings an emphasis on trying those dreams that you have. He elicits this through various quotes throughout the video and not much monologue. It is all captioned content and edited well to entertain.
What’s the last marketing video you remember watching and what made it memorable?
What’s the last marketing video you remember watching and what made it memorable?
The most memorable marketing vedio was Ethio Cements factory promotional jingle.
an Ethiopian cement producer uses a catchy jingle with aproprate meaning.
it says:
work,wisdom,love!
success,pride,honor!
come,let's build !
together with respect
with love like a family
our hand will not break
our heart will not be weak.....
I'm not sure whether it gives sense for you or not. because, it is written in amharic and it is the english virsion of the vedio.
for me,it is an amaizing marketing vedio of all time in my country.Every body was singing that jingle as a music. Thier vedio was geart and it will push you to buy. for me, i was not building a house that is why i didnt buy.but the vedio had a potential to push customers to take action.
you can watch it on youtube by searching"nu abren engenba".
What’s the last marketing video you remember watching and what made it memorable?
I'd have talked about the Katseye x GAP jeans campaign but that was before I saw a video on YouTube titled 'This is Polestar' introducing the Polestar electric car brand. They used clean B&W visuals and a simple background voice to explain their origin (a swedish racing team), their drive and how they stand out. I remember they mentioned that for each car, they publish the carbon footprint it's expected to leave, to show that they are serious about renewable energy, they even confessed about being ridiculed at some point in their growth stage which really made me connect.
The video was released around the time Tesla was being dragged over the FSD issue and so they really scored when in the video, they wrote 'no conquering Mars.' Plus the car just looked so good that the next day I kept telling everyone about the Polestar 5
What’s the last marketing video you remember watching and what made it memorable?
The first marketing video that comes to mind is a Nike commercial featuring Bill Nye the Science Guy (If you haven't seen it, seriously Google it - worth the watch). As a millennial, I found this to be quite engaging, being able to recognize several familiar people, and the humor in problem-solving a major catastrophe was well played by Nike.
While I grasp the call to action piece, I personally didn't take action as Nike is a bit out of my pay range and Nike doesn't really have a place in its current market for health issues (Nonetheless, mine specifically). I buy from HOKA as they market towards health-specific issues that align with my own, case in point, right?
What’s the last marketing video you remember watching and what made it memorable?
The most recent marketing video I can think of seeing was the Wrangler x Lainey Wilson jeans. They were pushing their new collection with her "Wildflowers and Wild Horses," not only pushing the jeans but her songs as well. I'd say it was memorable because (1) her songs are catchy, (2) Lainey Wilson, herself, is promoting the jeans rather than other models, and (3) I like Wrangler jeans. I will admit, I did take action by purchasing three pieces in the new collection.
It was smart marketing to know that the collaboration needs more than just nice jeans. By having Lainey Wilson as the main spokes person for her collab with Wrangler was genius because I likely would not have bought anything if it wasn't Lainey Wilson. I'd certainly be wondering if she had anything to do with the collection or not at that point.
What’s the last marketing video you remember watching and what made it memorable?
The last marketing video I remember watching was Apple’s “Shot on iPhone” campaign. It stood out to me because of how simple yet powerful the storytelling was—no dialogue, just real-life clips captured with an iPhone camera. The visuals were cinematic, and the music created an emotional connection that made the product feel less like a phone and more like a creative tool.
What made it memorable was how authentic it felt. It didn’t try to sell me on specs or features, but rather showed the experience of using the product. It made me think, “I could capture moments like that too.”
The video definitely inspired me to take action—it pushed me to explore my own phone’s camera features more intentionally and even experiment with editing apps. It reminded me that effective marketing isn’t just about persuasion, but about making people see themselves in the story you’re telling
What’s the last marketing video you remember watching and what made it memorable?
The last marketing video I watched was about "The 3 Most Important Skills In Sales." It focused on the three core components for closing deals: active listening, building rapport, and problem-solving. The speaker used real-life examples to show how each of these skills directly impacted sales outcomes. The video stuck out because of its emphasis on the human side of sales. Instead of pushing sales tactics, the speaker emphasized understanding the customer's needs and aligning your offer with those needs — exactly as you described in your example, using empathy and problem discovery.
After watching the video, I actually re-evaluated how I approach conversations with people. I started applying more active listening and focused more on understanding the main points rather than rushing to pitch a topic. It helped me build better rapport with a few people I was in touch with.
What’s the last marketing video you remember watching and what made it memorable?
Nike commercials often combine inspiring storytelling, high-energy visuals, motivational music, which makes people feel like taking action—like signing up for a class, buying gear, or just exercising.
Apple product launches focus on sleek visuals clear benefit messaging, nudging people to pre-order or upgrade.
