A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions:
What was the last marketing video you remember watching and what made it memorable?
Did the video help you take action? If so, what was it?
I had an interview for a product (an app) designer position, so I went to their website and check a video with a demo. i didn't like it though because they'd show examples of features but they were not connected to a user realistic case, something that will show how the product will help users go through every step of the process until they reach their goal. Also there was no image of a user at all, you'd just see a bunch of screenshots and animations, and even though that can be attractive for some type of buyers, I think for their specific users, they could have benefited from watching someone like them using the app and solving a realistic problem.
I was not called for the second interview so I never had the chance to bring that up anyway ¯\(ツ)/¯
The last marketing video I clearly remember watching was Nike’s short-form campaign video focused on everyday athletes rather than professional stars. The video showcased people of different ages and fitness levels pushing through self-doubt, using minimal dialogue and strong visual storytelling paired with emotionally driven music. What made the video especially memorable was its authenticity. Instead of aggressively selling a product, Nike told a story that aligned with its brand values of perseverance, motivation, and inclusivity. The pacing, cinematic visuals, and relatable characters kept me engaged from start to finish, proving how emotional resonance can be more powerful than traditional promotional messaging.
Yes, the video did prompt me to take action. While it did not immediately push me to purchase a product, it influenced my brand perception and behavior. I found myself visiting Nike’s website afterward and engaging with similar content on social media. This aligns closely with what HubSpot Academy highlights in the How to Create a Successful Video Marketing Strategy lesson—effective videos do not always aim for instant sales, but instead guide viewers through the awareness and consideration stages of the buyer’s journey. The clear brand message, emotional storytelling, and subtle call-to-action worked together to build trust and long-term engagement rather than forcing a hard sell.
Overall, the video demonstrated that engaging video marketing is about storytelling, emotional connection, and aligning content with audience values. When executed effectively, a video can inspire action, strengthen brand loyalty, and leave a lasting impression well beyond the viewing moment.
What was the last marketing video you remember watching and what made it memorable?
The last marketing video I remember watching was a Dove video that showed real people instead of models. It was memorable because it felt honest, relatable, and easy to connect with.
The message was clear and simple, which kept my attention. Yes, the video made me take action by encouraging me to visit the brand’s website to learn more about the campaign and their products.
The last memorable videos I watched was on Instragram by @tonightsconversation . A panel of expect speakers were engaged in a Q&A session with audience regarding their romatic relationship issues and were seeking for advice. I was hooked by their level of EQ, setting of boundaries, mental health nurturing and spiritual grounding whilst conducting the conversation. Which led me to consdering downloading their app to watch the full drive shows in different cities.
The last marketing video I remember was a short Instagram Reel from a financial company explaining how small monthly investments can grow over time. It was memorable because it used simple visuals and real-life examples that were easy to understand.
Yes, it did help me take action. It encouraged checking current savings and setting up automatic monthly contribution and I reviewed my own investment plan after watching it.
The last marketing video I remember watching was a short Instagram video by a local event brand promoting an upcoming festival. The video was memorable because it was short, visually engaging, and clearly showed what attendees could expect, such as entertainment, activities, and the overall atmosphere. The use of music, quick clips, and a clear call-to-action made the message easy to understand and kept my attention. This shows how effective video can be as a communication and promotional tool.
Yes, the video did help me take action. After watching it, I clicked the link to learn more about the event details and dates. The clear call-to-action at the end of the video made it easy to know what to do next, showing how video marketing can effectively guide viewers toward action.
The last marketing video I remember watching was an online ad. It was memorable because it had clear visuals, simple messaging, and a strong call to action.
What was the last marketing video you remember watching and what made it memorable?
The marketing video I watched recently is from The Great Conversation channel on YouTube, which discussed why Nigerian businesses don't last long. What made the video memorable was the ideas and strategy they provided that can make any business in Nigeria think of long-term goals.
In the video, they point out that many people are doing business in Nigeria just to survive; they just want to be able to feed and take care of their family, and that's all. They don't think of long-term growth.
Did the video help you take action? If so, what was it?
The video made me take action, and the action was to stop thinking about survival alone and instead start having a long-term growth mindset. If the likes of Facebook can still be here after a long time, we can do the same in Nigeria
My Contribution: The Power of Longevity in Video Marketing
1. What was the last marketing video you remember watching and what made it memorable?
Actually, the most memorable video for me isn't a recent viral trend, but a classic 1980s commercial for a Venezuelan brand called "Pocetas MAS" (a toilet cleaner). Even decades later, it remains a powerful cultural reference.
What makes it unforgettable is the perfect mix of anthropomorphism and rhythm. By personifying the product with a friendly animated character and a catchy jingle ("You can come in with confidence, I'll look as bright as the sun..."), they transformed a "dirty" and mundane chore into a positive, emotional experience. For a content strategist, this is a masterclass in Brand Awareness: they didn't just sell a chemical formula; they sold the feeling of pride and hospitality in a clean home.
2. Did the video help you take action? If so, what was it?
It did more than trigger a one-time purchase; it created lifelong brand preference. This video established such a dominant "Top of Mind" presence that even 30 years later, when I’m at the supermarket, I don't even look at the competitors.
The "action" here was the successful building of brand trust through consistency. It taught me that when you nail the tone, the rhythm, and the cultural context, your content doesn’t just promote a product—it becomes a permanent part of the audience's memory.
The last marketing video I remember watching was a short brand storytelling video on social media. It stood out because of its clear message, engaging visuals, and emotional connection, which made it easy to remember.
An engaging video usually grabs attention quickly, tells a clear story, and feels relevant to the viewer. Strong visuals, a relatable message, and an emotional hook (humor, inspiration, or curiosity) all help keep people watching, but what really makes a video effective is when it clearly shows why the message matters to the audience.
The last marketing video I remember watching was Apple’s product launch video for a new iPhone. It was memorable because of its clean visuals, simple explanations, and focus on how the features would actually improve everyday life, rather than just listing technical specs. The pacing and music also made it feel exciting and premium. The video did help me take action—not necessarily to buy immediately, but it motivated me to visit the website to learn more and compare models. That clear call to action and strong storytelling made the video effective.
A marketing video that stood out to me was Apple’s “Shot on iPhone” campaign. What made it memorable was how simple and authentic it felt. Instead of a traditional ad, Apple showcased real photos and videos captured by everyday users. The visuals were striking, the stories felt genuine, and the message was clear without being over-explained: the product enables creativity.
Did the video help me take action? Yes—indirectly. The video:
Made me curious about the iPhone camera capabilities
Encouraged me to explore more user-generated content
Influenced my perception of the iPhone as a creative tool rather than just a phone
While it didn’t push an immediate purchase, it strengthened trust in the product and made Apple top-of-mind when considering a phone upgrade.
The last marketing video I remember watching was an "ON" brand ad. The part that made it memorable was the colors of some of the clothing: soft pastel greens and reds and blues. They were pleasent to the eye.
The brand did not help me take action as their products are considered expensive luxury items to me - and I do not feel justified in purchasing them.
The last marketing video I had watched & still remember is about a noodles brand named Wai Wait.Firstly, the name is so catchy that many people do remember it by the first time they hear it. Secondly, the flavour of this noodles is unbeatable by any other noodles. I do remember how they had promoted & donated funds from their revenue to deligent & poor students from rural parts. That's the reason I still remember that marketing video.
Yes, that video made me realize to appreciate our lives & help out others in need as much as you can. Your one small step can be a reason of someone's smile.
At that time, I had contacted that noodles company & donated some sun of money that I had put in my little piggy bank.
The last marketing video I remember watching was a promo video for a creative ad agency, Mekanism. It did lead me to take action, but not really as a buyer - I was checking it out for inspiration, and there were a bunch of techniques in the video that were inspiring for my own work.
