A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions:
What was the last marketing video you remember watching and what made it memorable?
Did the video help you take action? If so, what was it?
The last marketing video I remember watching was a YouTube promo created by Katseye. It stood out to me because the visuals were strong and the message was clear, but what really made it memorable was seeing Katseye involved it caught my attention and made me curious. It didn’t necessarily make me want to take action, though. I was more focused on why Katseye was part of the marketing rather than the actual call to action of the video.
The last marketing video I remember watching was a short explainer about restaurant menu trends. It stood out because the visuals were clean, the pacing was quick, and the message was focused. That clarity made it easy to remember.
It did encourage me to take action—I ended up looking for more information on how different brands present their menus and deals. The video essentially sparked curiosity and pushed me to explore the topic further.
For me, an engaging video usually delivers one clear idea, uses simple visuals, and tells a concise story that feels relevant.
Nov 29, 20251:25 AM - edited Nov 29, 20251:26 AM
Contributor
What was the last marketing video you remember watching and what made it memorable?
The last video that I saw was Suburu's latest make-a-wish charity video from 2025. What made it so engaging was that I had no immediate knowledge that it was an AD for a car company. It featured compelling acting--depicting a young boy in a hospital preparing to ask his room neighbor to go to prom. It was heartfelt and made me a bit emotional because of its sweet nature.
Did the video help you take action? If so, what was it?
I did not take action, but it was, nevertheless, very beautiful. Surely one of my favorite ads.
The last marketing video i remember watching is of "Miniso". When I went to their store for window shopping, I saw they had a huge screen installed in the store with animated stories of the characters they sell as soft toys, lunch boxes, towels etc. it has been created so cleverly and creatively that makes the customers- kids and adults, want to buy their products.
they also have "we bare bears" themed products and show short video ads of them which makes us buy the trio Towel or hand tissues with their prints on each one.
the video did make me feel like getting each one of the soft toys inthe store as all of them are friends as shown in the stories. I love how they do the marketing through videos. It's fantastic!
It's about marketing a physical product like a tumbler. It was memorable because there are also editing tips included. It discussed that a video should have this aesthetic vibes and how to put a humoric style caption based on the common buyers similarities. The video helped me take action because after that, I tried editing and creating information about the product.
The last marketing video I watched was about an AI video maker specifically designed for marketing purposes. What made the video memorable was that it was engaging and straight to the point. The video helped take action by explaining in simple terms how this tool can be accessed and applied.
The last marketing video I remember watching was about digital businesses you can start in your free time. It highlighted how, with consistent effort, these ventures can grow into significant income streams. What really resonated with me was the focus on opportunities for those who can’t work traditional hours—like parents taking care of their kids. As a working professional, I had to take a break to care for my baby, and this video gave me new hope. It showed me that I can pursue a digital business, balance childcare, and still continue to grow in my career.
The last marketing video i distinctly remember is the classic Apple think different campaign advertisement what made it unforgettable and engaging to me is how perfectly it executed the objectives of the attract stage that this course presents : Building awareness and value instead of selling : the video did not focus on the features or price of a specific computer instead it was foused on the company's philosophy and core value of celebrating creativity and thinking outside the box . Deep emotional connection. Establishing authority.
The last marketing video I watched was a Dove campaign about real beauty. It stood out because it wasn’t just selling a product, it told a real, emotional story about how women see themselves versus how others see them. It felt genuine and I could relate to it.
I didn’t take any direct action right after, but it definitely made me trust the brand more and pay attention to their future campaigns. For me, a good marketing video is one that feels real, tells a story people can connect with, and leaves you thinking about it long after it ends.
What’s the last marketing video you remember watching and what made it memorable?
I recently watched an ad of a gold jewellery brand called 'Vinsmera'- jewellery is often shown as a female aesthetic. But in this particular ad the brand tries to say that jewellery can be adored by anyone irrespective of age and gender. We can see a male actor wearing it, adoring its beauty and himself. The soft music, visuals enhances it. For a moment he forgets himself. For the first time, i watched it from a different perspective.
I didn't take any action, but the ad has gone viral and as a newcomer in Gold business they really nailed it.
The last marketing video I watched was an Apple ad — simple visuals, soft music, and a story that didn’t try too hard. It stayed in my mind because it felt like they were selling a feeling, not a product.
And yeah, it made me revisit their site… just to see how they kept that same vibe everywhere. Subtle ga, but it worked.
The last one I remember watching was an Adidas video featuring basketball star Anthony Edwards' new basketball shoes. What made this memorable was the various camera angles and the motivational audio. This video did not help me take action.
The recent marketing video I saw was about the Oneplus Mobile brand of their upcoming mobile Oneplus 15. It's sort of a big tech upgrade as AI is booming and they have integrated very smart features tbh with their software OS called the Oxygen OS 16 based on Andriod 16. It is pretty interesting for those who are really into the tech and gadget industry (I am one of those) or maybe who want to buy a new phone or a product. What made it memorable was the features that are already been speculated and I am curious about what it would be like when it will be launched!
The last promotional I saw was of a Qatar-based travel agency promoting their fascinating Disney cruise holiday package. It was really nostalgic to see the Disney cartoon characters in the video, which made it attractive, engaging, and delightful. The video also showed the surreal sea atmosphere, fun activities for children, captivating ambience on the cruise, and mouthwatering food. It really made me think about planning a Disney cruise holiday.
The last marketing video that captived me was on the latest Samsung Galaxy brand where the phone was portrayed rather remarkable. It is a foldable phone which can be used as a mini iPad, has great camera quality to capture memories with friends, strong battery life and lots more.
The video might not have made me to buy the product rather it draw me into research on how Apple and Samsung products were made, learning about their history and finding a career Path in it
The last marketing video I remember watching was from Nike’s “You Can’t Stop Us” campaign. It was memorable because of the way it blended powerful visuals, emotional storytelling, and seamless editing. The video used split-screen clips that connected athletes from different sports, backgrounds, and abilities showing unity, resilience, and human strength. What really stood out was it felt like a story about perseverance and community.
Yes, the video definitely inspired me to take action. It motivated me to work out that day and even look up more about Nike’s campaigns.
The "make it count" viral video Casey Neistat created for Nike. He had made 2-3 other branded videos for Nike and with his final project he didn't have any ideas come up. So he decided to use the money for that deal and fly across the world with his friend, Max. He used $20,000 in 10 dollars and went around the globe. The premise was to get into the consumer's head that all you have is the present and his video brings an emphasis on trying those dreams that you have. He elicits this through various quotes throughout the video and not much monologue. It is all captioned content and edited well to entertain.
Oct 22, 20254:31 AM - edited Oct 22, 20254:43 AM
Participant
What’s the last marketing video you remember watching and what made it memorable?
The most memorable marketing vedio was Ethio Cements factory promotional jingle.
an Ethiopian cement producer uses a catchy jingle with aproprate meaning.
it says:
work,wisdom,love!
success,pride,honor!
come,let's build !
together with respect
with love like a family
our hand will not break
our heart will not be weak.....
I'm not sure whether it gives sense for you or not. because, it is written in amharic and it is the english virsion of the vedio.
for me,it is an amaizing marketing vedio of all time in my country.Every body was singing that jingle as a music. Thier vedio was geart and it will push you to buy. for me, i was not building a house that is why i didnt buy.but the vedio had a potential to push customers to take action.
you can watch it on youtube by searching"nu abren engenba".
I'd have talked about the Katseye x GAP jeans campaign but that was before I saw a video on YouTube titled 'This is Polestar' introducing the Polestar electric car brand. They used clean B&W visuals and a simple background voice to explain their origin (a swedish racing team), their drive and how they stand out. I remember they mentioned that for each car, they publish the carbon footprint it's expected to leave, to show that they are serious about renewable energy, they even confessed about being ridiculed at some point in their growth stage which really made me connect.
The video was released around the time Tesla was being dragged over the FSD issue and so they really scored when in the video, they wrote 'no conquering Mars.' Plus the car just looked so good that the next day I kept telling everyone about the Polestar 5
