What’s the last marketing video you remember watching and what made it memorable?

[CoreyChristian]

A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions: 

• What was the last marketing video you remember watching and what made it memorable?
• Did the video help you take action? If so, what was it?

*To learn more about this, check out the How to Create a Successful Video Marketing Strategy lesson via HubSpot Academy. 

[CButler4]

The "make it count" viral video Casey Neistat created for Nike. He had made 2-3 other branded videos for Nike and with his final project he didn't have any ideas come up. So he decided to use the money for that deal and fly across the world with his friend, Max. He used $20,000 in 10 dollars and went around the globe. The premise was to get into the consumer's head that all you have is the present and his video brings an emphasis on trying those dreams that you have. He elicits this through various quotes throughout the video and not much monologue. It is all captioned content and edited well to entertain. 

[Aisha-]

What’s the last marketing video you remember watching and what made it memorable?

The most memorable marketing vedio was Ethio Cements factory promotional jingle.

an Ethiopian cement producer uses a catchy jingle with aproprate  meaning. 

it says:

work,wisdom,love!

success,pride,honor!

come,let's build !

together with respect 

with love like a family 

our hand will not break

our heart will not be weak.....

I'm not sure whether it gives sense for you or not. because, it is written in amharic and it is the english virsion of the vedio.

for me,it is an amaizing marketing vedio of all time in my country.Every body was singing that jingle as a music. Thier vedio was geart and it will push you to buy. for me, i was not building a house that is why i didnt buy.but the vedio had a potential to push customers to take action.

you can watch it on youtube by searching"nu abren engenba".

[EdenOtuoze]

I'd have talked about the Katseye x GAP jeans campaign but that was before I saw a video on YouTube titled 'This is Polestar' introducing the Polestar electric car brand. They used clean B&W visuals and a simple background voice to explain their origin (a swedish racing team), their drive and how they stand out. I remember they mentioned that for each car, they publish the carbon footprint it's expected to leave, to show that they are serious about renewable energy, they even confessed about being ridiculed at some point in their growth stage which really made me connect. 

The video was released around the time Tesla was being dragged over the FSD issue and so they really scored when in the video, they wrote 'no conquering Mars.' Plus the car just looked so good that the next day I kept telling everyone about the Polestar 5

[AMillett]

• The first marketing video that comes to mind is a Nike commercial featuring Bill Nye the Science Guy (If you haven't seen it, seriously Google it - worth the watch). As a millennial, I found this to be quite engaging, being able to recognize several familiar people, and the humor in problem-solving a major catastrophe was well played by Nike. 
• While I grasp the call to action piece, I personally didn't take action as Nike is a bit out of my pay range and Nike doesn't really have a place in its current market for health issues (Nonetheless, mine specifically). I buy from HOKA as they market towards health-specific issues that align with my own, case in point, right? 

[jennaslynne]

The most recent marketing video I can think of seeing was the Wrangler x Lainey Wilson jeans. They were pushing their new collection with her "Wildflowers and Wild Horses," not only pushing the jeans but her songs as well. I'd say it was memorable because (1) her songs are catchy, (2) Lainey Wilson, herself, is promoting the jeans rather than other models, and (3) I like Wrangler jeans. I will admit, I did take action by purchasing three pieces in the new collection.

It was smart marketing to know that the collaboration needs more than just nice jeans. By having Lainey Wilson as the main spokes person for her collab with Wrangler was genius because I likely would not have bought anything if it wasn't Lainey Wilson. I'd certainly be wondering if she had anything to do with the collection or not at that point.

[ALanga]

Coca cola marketing video it memorable because it's show love and the importance of family or friends gathering

It's help me to understand the importance of the family 

[ipenh]

The last marketing video I remember watching was Apple’s “Shot on iPhone” campaign. It stood out to me because of how simple yet powerful the storytelling was—no dialogue, just real-life clips captured with an iPhone camera. The visuals were cinematic, and the music created an emotional connection that made the product feel less like a phone and more like a creative tool.

What made it memorable was how authentic it felt. It didn’t try to sell me on specs or features, but rather showed the experience of using the product. It made me think, “I could capture moments like that too.”

The video definitely inspired me to take action—it pushed me to explore my own phone’s camera features more intentionally and even experiment with editing apps. It reminded me that effective marketing isn’t just about persuasion, but about making people see themselves in the story you’re telling

[JLin31]

The last marketing video I watched was about "The 3 Most Important Skills In Sales." It focused on the three core components for closing deals: active listening, building rapport, and problem-solving. The speaker used real-life examples to show how each of these skills directly impacted sales outcomes. The video stuck out because of its emphasis on the human side of sales. Instead of pushing sales tactics, the speaker emphasized understanding the customer's needs and aligning your offer with those needs — exactly as you described in your example, using empathy and problem discovery. 

After watching the video, I actually re-evaluated how I approach conversations with people. I started applying more active listening and focused more on understanding the main points rather than rushing to pitch a topic. It helped me build better rapport with a few people I was in touch with.

[UA3]

Nike commercials often combine inspiring storytelling,  high-energy visuals, motivational music, which makes people feel like taking action—like signing up for a class, buying gear, or just exercising.

Apple product launches focus on sleek visuals  clear benefit messaging, nudging people to pre-order or upgrade.

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[Sadie-McGuire]

The last marketing video I remember seeing was by the design software, Figma, on LinkedIn. It was a screenshare video showing how you can easily manipulate graphics with the software, similar to Adobe Photoshop, but seemingly more user friendly. 

It didn't make me take immediate action, but made me aware of the software's cabilities and more inclined to use it in the future. Definitely still in the attraction stage, but will be paying attention to their content moving forward based on this one video. 

[Parthan]

The last marketing video that I remember is of IISM institute that of admission in sports management course .

The video helped me to reach to the academic department for the enquiry regarding the course and the academic details

[BusiMnguni]

The last marketing video I remember watching was Nike’s “You Can’t Stop Us” campaign.
What made it memorable was the powerful storytelling and visuals, the split-screen showing athletes from different sports but moving in sync was creative and emotional. It connected well with the brand’s message of resilience and unity.

Yes, the video did inspire me to take action.

It motivated me to reflect on my own consistency with fitness and sparked me to share the video with friends for encouragement. It reminded me that marketing videos are most engaging when they combine strong storytelling, emotion, and a clear call-to-action.

[GSalgadoZamor]

I remember watching the GAP announcements with Katseye bc I love the song, and I enjoy a lot the way they were showing different jeans.

[Jaycee_Lewis]

Hey hey @GSalgadoZamor 👋 Welcome to our community! I love how much impact music can have on a video. Have you already completed the Social Media certification from the HubSpot Academy? Hope to see you around! — Jaycee

[gheffernan]

It was a video for a local tailor. What made it memorable was that  he gave a tour of his design studio , showed fabrics and talked about the process. Gave me a better appreciation of the work that goes into creating a bespoke suit. Also, he seemed warm and personable. I wold like to do business with this man.

[NMOHAMMADI51]

a short documentary-style piece about working abroad. It wasn’t just about career advancement. it was about confidence, new friendships, and discovering a sense of adventure.

[KZweifel]

With social media being so accessible, video marketing is on the rise in the tiktok, instagram, and facebook reel era. One of the latest marketing videos I watched and remember is the Taylor Swift album rollout promotions. They grab attention with her music and flashy new era things. If you are a fan of hers, you can appreciate the shift in eras she takes the time and consideration to do. 

[GretchenW]

The last marketing video I remember watching was from a book editor on TikTok. She clearly presented her services, rates and provided some examples to help the customer visualize the experience. She also spoke directly to the camera to give a sense of her personality.

[vrtheresa]

The last marketing video I remember watching was a commercial for Depop, an online marketplace for fashion. What made it memorable was they picked a song that would most likely target the audience they were looking for Fleet Foxes' "White Winter Hymnal" and showed a man's sweater unthreading in the wind and as he followed where it went it took him on this journey until finally it recontstructed itself on a woman that was waiting for the last piece to come through. Giving the buyer a creative visual of the purchasing process on Depop which is personal and special. 

As a person that already uses Depop, after watching the commercial, it definitely made me want to pick up my phone and browse to see if I could find a piece of clothing or shoes that would call to me.

https://youtu.be/iSQQImrI23A?si=WQHCxt1FOM40SWUI 

[WDavid6]

I work as a video editor at Delicia, and recently I uploaded a new cake recipe video there. It turned out to be one of my favorite and most memorable projects. You can also check out that cake here.

[HNicholas63]

looks good