Video Marketing

CoreyChristian
Top Contributor | Diamond Partner
Top Contributor | Diamond Partner

What’s the last marketing video you remember watching and what made it memorable?

A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions: 

 

  • What was the last marketing video you remember watching and what made it memorable?
  • Did the video help you take action? If so, what was it?

*To learn more about this, check out the How to Create a Successful Video Marketing Strategy lesson via HubSpot Academy. 

2,274 Replies 2,274
CHernandez9
Participant

What’s the last marketing video you remember watching and what made it memorable?

The best marketing video I've seen is the Ferris Beuller - Lewis Hamilton video.

It's epic and brings back so many positive memories of the film while showcasing it to a new audience.

0 Upvotes
LMcRae
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was a campaign from Nike featuring athletes overcoming personal and physical adversity.

What made it memorable was its powerful emotional storytelling, cinematic visuals, and subtle product placement. The video didn’t just advertise shoes—it told a story of resilience, identity, and purpose. It struck a chord because it focused on the why behind the brand, not just the product itself.

Yes, the video-inspired action made me visit Nike’s website, explore their community initiatives, and even share the video with a friend. It reminded me that marketing works best when it connects to deeper human values and encourages people to be part of something bigger than themselves.

 

0 Upvotes
Egli123
Contributor

What’s the last marketing video you remember watching and what made it memorable?

I saw a video on YouTube from Man Flow Yoga. It stressed the importance of yoga for our health, how it can build strength, mobility, and flexibility. That was a video that I practiced myself as well, just by watching, and I felt the benefit.

Although I had seen two other ones from the same YouTube channel, that video, the other two, and practicing myself for two or three sessions made me understand why yoga does matter, and should not be neglected.

The video had clear step-by-step explanations, easy-to-understand and follow those yoga poses, it had positive encouragement, and it made me feel empowered. By the end of the session, I felt the result as I sweated, gained more strength, rather than feeling clumsy, doing no physical activity. 

0 Upvotes
Wikky25
Member

What’s the last marketing video you remember watching and what made it memorable?

I loved the video of the Adidas Headquarters titled "What's In The Back?". This video uniquely highlights Adidas' legacy by showcasing the sneaker series and exploring what sneakers are stored behind the scenes at your favorite sneaker sites. It also educates the audience about the craftsmanship and quality of Adidas.

The video offers an exclusive tour of the Adidas archive in Germany, revealing a hidden room that houses 100 years of the company’s most iconic artifacts. This archive tells the rich history of one of the world’s leading brands, a legacy that includes iconic athletes like Kareem Abdul-Jabbar, Stan Smith, and Lionel Messi, as well as creative geniuses like Pharrell Williams and Jeremy Scott. The archive is a living history that is constantly updated with new artifacts that mark the Three Stripes legacy.

 

0 Upvotes
NgaPham
Member

What’s the last marketing video you remember watching and what made it memorable?

The video that impressed me was Wonyoung’s beer commercial. I liked it because of its natural acting, its humor and absurdity — it seemed mindless at first, but it wasn’t. What made it interesting was how it delivered a meaningful message while still seamlessly incorporating the product throughout the entire video.

 

The video didn’t make me want to buy beer — I’m not interested in beer — but I think if someone like me, who has no demand for it, was drawn in, then people who actually are interested in beer would be even more attracted to it. I believe it’s because of the message it delivers. The message is very natural and simple, but it’s communicated in a cute and humorous way.

SE5
Participant

What’s the last marketing video you remember watching and what made it memorable?

Agreed. It's all about the experience/feeling not so much about the product or the service.

Faith-Bolaniran
Participant

What’s the last marketing video you remember watching and what made it memorable?

The video marketing that stood out for me was a video of crowning a king and the crown couldn't be detached from the King's Head because it was glued with a top gum. 

It stood out because it uses culture to show

how strong the gum is. 

0 Upvotes
madwigent
Member

What’s the last marketing video you remember watching and what made it memorable?

The last memorable marketing video I remember watching was Google's "Hey Mom" ad. The ad features children and teens calling for their mom whenever they need help with something. It also shows overwhelmed, tired moms being called constantly. The last scene of the ad features a frazzled mom sitting down and using her Google Home device to call her mother and ask for help. This ad resonates with me because it makes the product personal and appealing to a specific audience and tells a story, not just selling a product. It is heartfelt and emotional, which viewers are more likely to remember than information trying to make them purchase something.

0 Upvotes
JessicaDubiel
Participant

What’s the last marketing video you remember watching and what made it memorable?

I saw a video of a company on linkedin featuring shopping local as their message, which is a value of mine. It showcased different products and services and the benefits it brings. I also noticed the use of emotional leverage such as doing good in the city. It featured a women walking behind the camera joyfully as a way of inviting viewer into the personal aspect of supporting a company, not only featuring the service and product itself, yet the brand and personality of the company. Video attracted, engaged and delighted.

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LSo
Member

What’s the last marketing video you remember watching and what made it memorable?

The Transit Museum's video of restored, beautiful, and curious looking vintage subway cars with historical subway ads and other artifacts of their times... in full service running and followers of their IG riding the trains as part of their "Parade of Trains" event! The videos they put out attract, enagage, and delighted followers on IG!

0 Upvotes
AAgwaye
Member

What’s the last marketing video you remember watching and what made it memorable?

It was a Mercedes Benz advert video and what made it memorable was the humor and relatability infused in it. 

0 Upvotes
JBajouse
Participant

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was a Nike ad featuring a motivational story about overcoming obstacles in sports. What made it memorable was the powerful storytelling combined with inspiring visuals and a strong emotional soundtrack. The way the video connected personal struggles with athletic determination really grabbed my attention and made it feel authentic.

 

Yes, the video did encourage me to take action—I felt motivated to push myself harder in my own workouts and even checked out some of Nike’s latest running gear afterward. It wasn’t a direct sales pitch but more about inspiring the mindset, which made me want to engage with the brand more.

0 Upvotes
hiranmayeedash
Participant

What’s the last marketing video you remember watching and what made it memorable?

One of the last marketing videos I watched that really stood out was the “Apple – Don’t Blink” launch video. it was one of the impressive marketing video i've seen recently. They showcased their new product line in a fast-paced, high-energy format, and what made it memorable for me was not just the sleek visuals or transitions, but what impressed me was that how Apple used timing, typography, color combinations and rhythm to reflect its brand personality — minimalist yet that gave a premium touch and luxurious look!

0 Upvotes
Santiagotv16
Participant | Diamond Partner
Participant | Diamond Partner

What’s the last marketing video you remember watching and what made it memorable?

I loved volvo's marketing campaign "The Epic Split" ft Jean Claude Van Damme to symbolize the precission of the trucks in reverse. That was reaaly good: https://www.youtube.com/watch?v=M7FIvfx5J10

0 Upvotes
CvdHoven
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was a Nike ad featuring a military veteran training in harsh conditions, blending intense workouts with moments of personal struggle and triumph. What made it memorable was the raw emotion, the powerful storytelling, and the way it connected the product (Nike gear) to real grit and resilience not just flashy visuals.

 

Yes, the video definitely inspired me to take action. It made me want to check out their new tactical-style running shoes because it felt like they were made for someone who pushes limits and faces challenges head-on exactly the vibe I want.

 

For me, an engaging marketing video is all about authenticity, emotion, and showing the real human story behind the product. It’s less about selling and more about connecting.

0 Upvotes
RThomas139
Participant

What’s the last marketing video you remember watching and what made it memorable?

It was about an adhesive brand's spot that connected with the psyche of India and Indians and how people literally bond as if an adhesive has done its job in a packed public transport vehicle.

0 Upvotes
CDuniya
Member

What’s the last marketing video you remember watching and what made it memorable?

it was about a transport company

 

0 Upvotes
EHurtado7
Member

What’s the last marketing video you remember watching and what made it memorable?

I watched a video asking for donations but it was inspirational if that makes sense. It was filmed well, included testimonials and came across as confident and honest.

0 Upvotes
B-R-I-A-N
Member

What’s the last marketing video you remember watching and what made it memorable?

A video that provided information on installing screen covers on a device. The video did make me purchase because it make the product look easy to install.

BolajiAk
Participant

What’s the last marketing video you remember watching and what made it memorable?

A claynosaurz short form contents,they are cute and memorable you'd want to own one.

Taelanii02
Member

What’s the last marketing video you remember watching and what made it memorable?

rhode sending people her new mist and them showing us what they llok likke and the lowit gave them but without acting like their marketing that, which actually made me want to buy one 

0 Upvotes