Video Marketing

CoreyChristian
Top Contributor | Diamond Partner
Top Contributor | Diamond Partner

What’s the last marketing video you remember watching and what made it memorable?

A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions: 

 

  • What was the last marketing video you remember watching and what made it memorable?
  • Did the video help you take action? If so, what was it?

*To learn more about this, check out the How to Create a Successful Video Marketing Strategy lesson via HubSpot Academy. 

2,098 Replies 2,098
Onyi14
Participant

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video i remember watching

Is that of Brainjotter marketing Carlohanigeria, with all the comics in it , the message was passed effectively, that made it quite memorable for me.

0 Upvotes
Joshsabi
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I saw was for an engagement ring company. When you buy a ring, you help support a well-being project, digging a well in a village that needs it.

0 Upvotes
ASINGH996
Participant

What’s the last marketing video you remember watching and what made it memorable?

Last marketing video I saw was from a wrist watch brand which attracted me because of use of festive seoson as a reason to buy their product.

0 Upvotes
IlmaRazik
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember was Dell ad about the courses they're providing in online. It was memorable because it shows how important those courses for the future world.

Yes, It helped me to take an action to follow a course about HTML.

0 Upvotes
ananananath
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember was Heineken’s ad about breaking down stereotypes around women and beer. It was memorable because it challenged outdated gender norms funnily and cleverly, while still feeling authentic. Instead of just pushing the product, it made you think about equality and inclusivity.

And yes, it made me want to buy Heineken! The ad connected with me on a deeper level, making me feel good about supporting a brand that stands for something beyond just selling beer.

0 Upvotes
Mohdjunaid
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was Apple’s "Welcome Home" ad for the HomePod, featuring a surreal, vibrant music-driven experience directed by Spike Jonze and starring FKA twigs. What made it memorable was the seamless blend of creativity and emotion; the video didn’t just promote a product—it created an immersive experience that showcased the HomePod’s features in a visually captivating way. The ad used a mix of music, movement, and storytelling to highlight how the HomePod could transform a space with sound, making it feel both personal and futuristic.

 

The video didn’t directly push me to buy the product, but it definitely left a lasting impression and sparked curiosity about the HomePod. It made me think more about the integration of smart devices into daily life and how a product could enhance the atmosphere of a room. 

 

What made it effective as a marketing tool was its ability to evoke emotion, the high-quality production, and how it communicated the product’s value without being overtly sales-focused. It was more about the experience than the specs, which made it feel relatable and aspirational. 

 

As for what makes a video engaging, I think it’s all about creating a strong emotional connection, using compelling visuals and music, and providing a clear, memorable message that resonates with the viewer. It's not just about the product—it's about the experience that product enables.

0 Upvotes
JWilliams101
Participant

What’s the last marketing video you remember watching and what made it memorable?

It was a viral video i viewed on TikTok.

It was an engaging video about a new cologne that just was released. It was portrayed in the video like a must have fragrance. And, it appealed to myself and other viewers because of the desciptive stand out of the different notes in the scent. It was a unisex mass appeal scent so im sure people of different genders made the purchase. She gave an awesome in detailed story about how the compliments rolled in non-stop when she wore the scent. I ended up putting the fragrance in my shopping cart for later. Thats how good she did with her marketing😂. Her marketing skills should be studied. Because by the end of the video i was intrigued.

0 Upvotes
EkramaTaimuri
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video i recall was on a Youtube but i really don't remember.

0 Upvotes
JwLeftwich
Member

What’s the last marketing video you remember watching and what made it memorable?

the last marketing video i remember watching was for nibblers/shears for cutting "R" panel metal sheets. It was engaging because the guy wasn't TRYing to sell it. My mother and father both were in sales. My dad told me nobody likes a salesman, don't be one. Be the guy next door talking about something. No power words, or transition words, Closing is fluid and natural. Anyway these shears go on the end of an impact screw gun and you only need one tool instead of two. the demonstration was in a practical situation doing professionaly what the tool was meant to do. 

 

0 Upvotes
SArianti
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was a Nike ad featuring athletes overcoming personal challenges, which made it memorable due to its emotional storytelling and motivating music. The video effectively connected with viewers by showcasing themes of perseverance and determination, resonating with those who aspire to push past their limits. This emotional appeal not only captured attention but also encouraged action, prompting viewers to either get involved in physical activities or purchase Nike products to be part of that empowering journey. The combination of relatable content, powerful visuals, and a clear call to action made the video both engaging and effective.

0 Upvotes
haniyaa
Participant

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember was Nike’s "You Can’t Stop Us" campaign. It was memorable because of the powerful message and the seamless split-screen editing showing athletes from all walks of life, united in resilience. The visuals and the message of determination really stood out.

The video did inspire me to check out their new collection and reminded me of Nike’s focus on empowering athletes. It felt like being part of something bigger than just buying a product.

 

0 Upvotes
RMurgadoRodri
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember wacthing was a messi beer ad of michelob ultra ad and what made it memorable was it was during the superbowl and the guy from TED was in their 

no the video did not help me take action.

 

0 Upvotes
V4LTh40
Member

What’s the last marketing video you remember watching and what made it memorable?

The Last marketing video i watched was an KAJA beauty ad. I believe the reason why it was so memorable for me was because the packaging was very aesthetically pleasing to me. I am a sucker for aesthetically pleasing things, the item they were marketing was their KAJA beauty Heart Blush Stamp. The video ad brought me to buy the product at my nearest sephora. This was when KAJA was just starting as a make up brand and was being promoted at sephora. 

0 Upvotes
AHernandezTor
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video that I remember is the video on undercover boss. It was memorable because the show gave bosses a chance to see how their establishment was being treated when they were'nt around. The video did not help me take action because I am not a CEO nor do I own a buisnees. 

0 Upvotes
RRodriguez-Ad
Member

What’s the last marketing video you remember watching and what made it memorable?

1. I watched an ad for walmart and what made it memorable was how often i see that ad.

2. No it didn't help take action because i don't shop at walmart.

0 Upvotes
BBarrera3
Participant

What’s the last marketing video you remember watching and what made it memorable?

 Last night on half time of the football game there was a commercial about Dicks Sporting Goods. And what made it memorable was the people they put in there it was TJ Watt and JJ Watt, they were advertising all the sports good and the winter clothes but the way they set it up was incredibl. Yes it made me want to but track suite

0 Upvotes
BAlvarado-Her
Participant

What’s the last marketing video you remember watching and what made it memorable?

The last Marketing Video i saw was the infamous Sydneey Sweeny Collab with Dr.Squatch. I rememeber the commerical getting so much attention as many boys were excited that their celebrity crush was making a collab with their Bar soap. The video did not make me take action as I was already a huge memeber of the Dr.Squtach Community, so i wasn't really trying to buy another one. 

0 Upvotes
CKingery
Member

What’s the last marketing video you remember watching and what made it memorable?

What was the last marketing video you remember watching and what made it memorable? The last memorable marketing video i saw was the burger king ad that sings its items and has a good jingle to it at the end with "At BK have it your way, You Rule!"

Did the video help you take action? If so, what was it? The video got me to try burger king for the first time in years I got the whopper.

0 Upvotes
NUribeunl
Member

What’s the last marketing video you remember watching and what made it memorable?

What's the lsat marketing video you remember watching and what made it memorable?

 

The last marketing video I saw was a promotional video for Patagonia brand. What made it memorable was how they incorporated real customer stories, showing how the clothes are made and the positive impact on the environment. 

0 Upvotes
BGaines
Member

What’s the last marketing video you remember watching and what made it memorable?

memorable marketing video

Prompt 4 

November 6, 2024 

 

 

What’s the last marketing video you remember watching and what made it memorable?

 

 

A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions: 

 

  • What was the last marketing video you remember watching and what made it memorable?

The latest memorable marketing video. Would be the strategic infomercials politicians have against one another. At the time the election is very serious and any tactic helps to persuade new votes during the campaign. 

 

 

  • Did the video help you take action? If so, what was it?

Yes, the video encouraged me to get out and vote. 

0 Upvotes
09965
Member

What’s the last marketing video you remember watching and what made it memorable?

 

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0 Upvotes