A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions:
What was the last marketing video you remember watching and what made it memorable?
Did the video help you take action? If so, what was it?
The last marketing video I remember watching was Nike’s “Find Your Greatness” campaign. This video stood out because of its powerful message and relatability; rather than featuring world-famous athletes, it showcased everyday people striving to overcome personal challenges. This made the concept of “greatness” feel accessible, inviting viewers to feel motivated regardless of their athletic level.
What made it particularly engaging was the emotional connection it created through storytelling. The ad used close-up shots, intense background music, and moments of struggle followed by small triumphs to convey an authentic journey. This emotional build-up made the message memorable and left a lasting impression.
The video did encourage me to take action. Inspired by its message, I became more motivated to incorporate fitness into my own life, pushing myself in my own workouts. It also reminded me that personal achievements, no matter the scale, are meaningful – reinforcing Nike’s brand ethos of perseverance and self-improvement.
It was for a fashion brand. They interviewed about 5 longtime customers and lovers of the brand. The customers explained how the brand made special moments in their lives even more special. It attracted me.
The make.com tutorial for beginners, what made it memorable is how Jake Dawson breaks down the vocabulary to understand the functions and components of the work flow automation processes.
the last marketing video that I have watched that made it memorable was honestly a tiktok about a traveling group. The video was so memorable to be just because travel is something that really interests me as well as having a short clip that grabbed my attention and held it.
One of the last marketing videos I remember watching was an ad for a new electric vehicle. It was memorable because it combined stunning visuals of the car in action with a compelling narrative about sustainability and innovation. The use of real-world testimonials from satisfied customers added authenticity, making it relatable.
The video prompted me to take action by visiting the brand's website to learn more about the vehicle’s features and schedule a test drive.
In general, an engaging video often includes strong storytelling, relatable characters, clear messaging, and high production quality. When a video elicits an emotional response or presents a clear call to action, it can effectively motivate viewers to take the next step.
The last marketing video I remember watching that was memorable is for new market place. It's not memorable because of the quality of the content; rather, it's because I saw it everywhere all the time. They had an aggressive campaign, but it didn't engage me
The recent memorable marketing video I watched was about a real estate that was under construction. It was an update on the progress of the building but the audience already knew the start prices for the various rooms that would be available once the construction was done. It was a YouTube ad that led me to their site and eventually their instagram page 😀
The last marketing video I watched was Christian Dior J'adore perfume video. The presence of famous singer Rihanna made it memorable. Plus the music used, the location, her dress and overall luxurious atmosphere made a successful marketing video of the famous perfume .
What was the last marketing video you remember watching and what made it memorable? It wasnt the last one I watched but it is one i remember - A clorox bleach ad - it was memorable because it used real life senarios that you would want to use bleach for, so it was very relateable, but it was also made to be funny which I really enjoyed.
Did the video help you take action? If so, what was it? I didnt take any action just because I already use another brand but I did enjoy the video
I watched Patagonia’s The **bleep**thropocene, which was memorable for its bold message on the plastic crisis and Patagonia’s innovative solutions like recycling fishing nets into clothing. The video’s urgency and transparency made a strong impact. It inspired me to explore sustainable purchases, particularly through Patagonia’s Worn Wear initiative, and be more conscious of eco-friendly choices.
Hi last marketing videos i remeber is from Hyundai ,it promoted their SUV.I rember it because it was fun to watch with a light hearted script and show cased the product in an intiutive way .
An ad on Youtube about an AI app. I was interested because what was conveyed and the visualization of the results in the ad made me curious and wanted to know more.
Yes. I opened the link and tried some of the features offered for free, such as the word to video generator feature.
Oct 15, 202410:04 AM - edited Oct 15, 202410:07 AM
Participant
The last marketing video , I've watched was based on educational content . I remember it because They provided valuable content to me which i needed without taking much time.
I watched a very simple marketing video on Facebook reels where someone was simply and quickly showing how a product they use was a favorite purchase. There was a link to buy what they had in the video and they earned a commission. Pretty neat concept.
