Video Marketing

CoreyChristian
Top Contributor | Diamond Partner
Top Contributor | Diamond Partner

What’s the last marketing video you remember watching and what made it memorable?

A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions: 

 

  • What was the last marketing video you remember watching and what made it memorable?
  • Did the video help you take action? If so, what was it?

*To learn more about this, check out the How to Create a Successful Video Marketing Strategy lesson via HubSpot Academy. 

2,012 Replies 2,012
HLords
Member

What’s the last marketing video you remember watching and what made it memorable?

The last video I watched was on Instagram promoting the upcoming basketball season for Utah State University. At the end of the video it said get your tickets now. The video was memorable because it showed highlights from last season's games and showed the energy and excitement from being at the games. It also showed excietment for the new team this year. It makes you want to be a part of that and experience the hype.

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KLarkins
Member

What’s the last marketing video you remember watching and what made it memorable?

It was a Hoka ad. I own two pairs of Hokas already and the ad inspired me to buy another in the near future.

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KDub8
Participant

What’s the last marketing video you remember watching and what made it memorable?

It was a watch ad that caught my attention 

And made me take action by purchasing it 

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Younivers
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I watched was on YouTube about a call to artist and producers who needed a management to work with 

 

I didn't know when I texted the account on WhatsApp to find out more 

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Ifeyinwa
Participant

What’s the last marketing video you remember watching and what made it memorable?

What was the last marketing video i remebered watching and what made it memorable?

 

Ans: it was a video i watched on youtube .

of an ifluencer that about a book and how it has helped her acquire self control, self-confidence and defeat procastination.

 

Did it help me take an action, if so what was it?

 

Ans: it actually made me take an action and that was me purchasing the book at a library a day later.

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THendricks400
Member

What’s the last marketing video you remember watching and what made it memorable?

One of the last marketing videos I watched that stands out to me is a Nike advert with different sports athletes talking about resolute determination. What made it stick in my mind was the amazing storytelling backed by emotional music and striking imagery that underlined triumph and struggle.

That video made me start thinking about my goals, and I felt enthused during those moments when I would push through an obstacle. The ad didn't make me do something particular, but it did with the brand Nike-it made me more engaged I started browsing their products and thinking that I could buy something.

For me, such engaging videos often combine relatable storytelling and strong visuals, and clear, emotionally resonating messages to better reconvene impact or drive action.

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BiBeo
Member

What’s the last marketing video you remember watching and what made it memorable?

What’s the last marketing video you remember watching and what made it memorable?

  • What was the last marketing video you remember watching and what made it memorable?The last marketing video I remember watching is Grab campain in Thailand, it so funny and friendly wit me so I really remember that video. 
  • Did the video help you take action? If so, what was it?That video help me take more videos and find my emotion in my video I create
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Dalaney
Member

What’s the last marketing video you remember watching and what made it memorable?

Webinar on best practices for artwork for DTF transfers from my company. Helped others take action by seeing there are tools out there for them to forget the nitty gritty and have a tool that makes it easy to set up without worrying about the details

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Wjood
Member

What’s the last marketing video you remember watching and what made it memorable?

The last video marketing I remember was about acne cream and what made memorable how the person explained how the cream will solve a problem I had and how save the cream for acne they also showed results so I take action and ordered the product so quickly 

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ACampbell64
Member

What’s the last marketing video you remember watching and what made it memorable?

the last marketing vidoe i remember watching was for Airbnb. it was memorable for me as it showcased unique stays from all around the world inclduing personal stories from guests. it inspired me to take action as my friends and i were speaking about booking a city break so i researched some airbnbs in different european cities.

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AndyCM
Participant

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video that impressed me—and almost had me sign up—was about building a location-independent business. The presenter was visible, which helped gain trust from the outset. This matters, as the growing number of faceless and AI-generated voiceover-type videos hard to trust.

The owner of the above teaser series presented the simplicity of his product in a short course of videos that he sent a link for each day for five days. That meant he'd already collected emails and contact info prior to giving users access. He kept out enough details to leave the viewer wanting more. For that, there was an option—and the predicable limited offer—to sign up for the paid program.

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SSinha25
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was an Apple ad for the iPhone. What made it memorable was the sleek visuals, captivating storytelling, and emphasis on new features like the upgraded camera. The combination of music and dynamic shots kept me engaged throughout. It did prompt me to explore the new model online, considering an upgrade based on the showcased improvements.

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JOffei
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was a video by Tommy Hilfiger on the Highsnobiety website. It showcased two slender people, male and female wearing a Hilfiger shirt and shorts. I liked the close up shots and how cool they seemed to look in their outfits. The videography really conveyed an image of high end luxury and appealing youthfulness. That really caught my attention. Even though I was not influenced to make a purchasing decision. The ad made me glued to my screen for a good five minutes. 

jimmygasper81
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was Nike’s “Find Your Greatness” campaign. This video stood out because of its powerful message and relatability; rather than featuring world-famous athletes, it showcased everyday people striving to overcome personal challenges. This made the concept of “greatness” feel accessible, inviting viewers to feel motivated regardless of their athletic level.

What made it particularly engaging was the emotional connection it created through storytelling. The ad used close-up shots, intense background music, and moments of struggle followed by small triumphs to convey an authentic journey. This emotional build-up made the message memorable and left a lasting impression.

The video did encourage me to take action. Inspired by its message, I became more motivated to incorporate fitness into my own life, pushing myself in my own workouts. It also reminded me that personal achievements, no matter the scale, are meaningful – reinforcing Nike’s brand ethos of perseverance and self-improvement.

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AAwodola
Participant

What’s the last marketing video you remember watching and what made it memorable?

It was for a fashion brand. They interviewed about 5 longtime customers and lovers of the brand. The customers explained how the brand made special moments in their lives even more special. It attracted me.

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PNkomo
Participant

What’s the last marketing video you remember watching and what made it memorable?

The make.com tutorial for beginners, what made it memorable is how Jake Dawson breaks down the vocabulary to understand the functions and components of the work flow automation processes.

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HBray
Participant

What’s the last marketing video you remember watching and what made it memorable?

the last marketing video that I have watched that made it memorable was honestly a tiktok about a traveling group. The video was so memorable to be just because travel is something that really interests me as well as having a short clip that grabbed my attention and held it. 

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dnugraha
Member

What’s the last marketing video you remember watching and what made it memorable?

oknegv93r

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PPrayal
Member

What’s the last marketing video you remember watching and what made it memorable?

That's true

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CCovantes
Member

What’s the last marketing video you remember watching and what made it memorable?

Good

conversation 

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phanxuananhiuv
Member

What’s the last marketing video you remember watching and what made it memorable?

One of the last marketing videos I remember watching was an ad for a new electric vehicle. It was memorable because it combined stunning visuals of the car in action with a compelling narrative about sustainability and innovation. The use of real-world testimonials from satisfied customers added authenticity, making it relatable.

The video prompted me to take action by visiting the brand's website to learn more about the vehicle’s features and schedule a test drive.

In general, an engaging video often includes strong storytelling, relatable characters, clear messaging, and high production quality. When a video elicits an emotional response or presents a clear call to action, it can effectively motivate viewers to take the next step.