A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions:
What was the last marketing video you remember watching and what made it memorable?
Did the video help you take action? If so, what was it?
One of the last marketing videos I remember watching was an ad for a new electric vehicle. It was memorable because it combined stunning visuals of the car in action with a compelling narrative about sustainability and innovation. The use of real-world testimonials from satisfied customers added authenticity, making it relatable.
The video prompted me to take action by visiting the brand's website to learn more about the vehicle’s features and schedule a test drive.
In general, an engaging video often includes strong storytelling, relatable characters, clear messaging, and high production quality. When a video elicits an emotional response or presents a clear call to action, it can effectively motivate viewers to take the next step.
The last marketing video I remember watching that was memorable is for new market place. It's not memorable because of the quality of the content; rather, it's because I saw it everywhere all the time. They had an aggressive campaign, but it didn't engage me
The recent memorable marketing video I watched was about a real estate that was under construction. It was an update on the progress of the building but the audience already knew the start prices for the various rooms that would be available once the construction was done. It was a YouTube ad that led me to their site and eventually their instagram page 😀
The last marketing video I watched was Christian Dior J'adore perfume video. The presence of famous singer Rihanna made it memorable. Plus the music used, the location, her dress and overall luxurious atmosphere made a successful marketing video of the famous perfume .
What was the last marketing video you remember watching and what made it memorable? It wasnt the last one I watched but it is one i remember - A clorox bleach ad - it was memorable because it used real life senarios that you would want to use bleach for, so it was very relateable, but it was also made to be funny which I really enjoyed.
Did the video help you take action? If so, what was it? I didnt take any action just because I already use another brand but I did enjoy the video
I watched Patagonia’s The **bleep**thropocene, which was memorable for its bold message on the plastic crisis and Patagonia’s innovative solutions like recycling fishing nets into clothing. The video’s urgency and transparency made a strong impact. It inspired me to explore sustainable purchases, particularly through Patagonia’s Worn Wear initiative, and be more conscious of eco-friendly choices.
Hi last marketing videos i remeber is from Hyundai ,it promoted their SUV.I rember it because it was fun to watch with a light hearted script and show cased the product in an intiutive way .
An ad on Youtube about an AI app. I was interested because what was conveyed and the visualization of the results in the ad made me curious and wanted to know more.
Yes. I opened the link and tried some of the features offered for free, such as the word to video generator feature.
Oct 15, 202410:04 AM - edited Oct 15, 202410:07 AM
Participant
The last marketing video , I've watched was based on educational content . I remember it because They provided valuable content to me which i needed without taking much time.
I watched a very simple marketing video on Facebook reels where someone was simply and quickly showing how a product they use was a favorite purchase. There was a link to buy what they had in the video and they earned a commission. Pretty neat concept.
I remember seeing a vmarkering video of the company I work for and I thought it was pretty good and it made me feel like I would register for an English course (I work for an English academy as a teacher) if I were a customer.
The last Marketing video I watched was a promotional video for the brand Cherry's 2024 FW capsule. Not only was it easy on the eyes, but displayed their latest products in such a way that really stuck with me and highlighted their overall brand identity. I would say that this video 100% assisted me in taking action due to the fact that 1.) I was unaware they were even HAVING a new release and 2.) I immediately clicked on the 'Buy Now' tab and immediately purchased something haha!
The last marketing video was seen on Jitterbug about matching outfits, and the memorable thing about it is that the style of the outfits is so unique that it's hard to forget.
