Video Marketing

CoreyChristian
Top Contributor | Diamond Partner
Top Contributor | Diamond Partner

What’s the last marketing video you remember watching and what made it memorable?

A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions: 

 

  • What was the last marketing video you remember watching and what made it memorable?
  • Did the video help you take action? If so, what was it?

*To learn more about this, check out the How to Create a Successful Video Marketing Strategy lesson via HubSpot Academy. 

2,147 Replies 2,147
MRaini
Member

What’s the last marketing video you remember watching and what made it memorable?

A video marketing strategy is a tool to engage your customers conveniently through your product.

0 Upvotes
07128
Member

What’s the last marketing video you remember watching and what made it memorable?

The video I'm thinking of is a marketing video from a financial company in Sri Lanka. It subtly touches on the idea that "Principles define us." The video suggests that the company's approach is based on qualitative principles rather than just financial ones.

0 Upvotes
PMishra02
Participant

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was for a smart home device, and what made it memorable was how simple and relatable it was. Instead of just listing a bunch of features, the video showed a family using the product in everyday situations—like controlling the lights while their hands were full or setting the temperature before coming home. It was easy to picture myself doing the same things, which made it stick with me.

It definitely got me to take action—I went straight to their website to check out the price and see if it would work for my own home. I didn’t buy it right away, but it got me interested enough to do some research and think about it.

What makes a video engaging for me is when it’s not too salesy but still shows how a product fits into your life. Good visuals and a story you can relate to make all the difference. Plus, if there’s a clear call to action that feels natural, I’m more likely to follow through and look up the product.

0 Upvotes
vamshireddy
Participant

What’s the last marketing video you remember watching and what made it memorable?

Im really enjoying learning through hubspot academy ! even though i make videos for markeing, i got insights on how to make them more impactful..

0 Upvotes
grimages1
Participant

What’s the last marketing video you remember watching and what made it memorable?

I often watch marketing videos, but most of them are not memorable because they don't resonate with me as the target audience. For a video to catch my attention, it needs to be tailored to my interests, such as appearing on a website I visit, being shared by a brand I like on social media, or showing up in my Google search results. While I've seen many videos, most of them were forgettable.

 

I find showing a business's exterior and where to seek assistance appealing because it creates a relatable, real-world connection. For me, keeping the connection familiar with personal service makes me feel comfortable with the business, and for me, at least, that sells the business as a place where I want to spend money.

 

0 Upvotes
VMilf
Member

What’s the last marketing video you remember watching and what made it memorable?

A marketing video I always remember is Jennifer Aniston making Vital Proteins coffee recipes. It’s just funny ‘cause she’s so effortlessly cool about it, like, here’s Jen, casually living her best life, sipping protein coffee while the rest of us are still trying to figure out how to work the kettle. You can tell she genuinely loves the stuff, though, which makes it feel real. And it’s almost like she’s just chilling in her kitchen, like, “Oh, you don't do this every morning?” That whole low-key, breezy vibe, plus a bit of “I’m-not-Jen-Aniston” envy, makes it memorable! ;DD

Sangamesh
Member

What’s the last marketing video you remember watching and what made it memorable?

I watched pearl farming and it's marketing related videos 

FDerese
Member

What’s the last marketing video you remember watching and what made it memorable?

Yes the last video I have watched yonas mo videos about hub spot comunit and up work that videos change my mind

DPJS
Participant

What’s the last marketing video you remember watching and what made it memorable?

The last video I remember is about "Invest in Whisky". The video covered mostly all areas which a person would like to know before investing in whisky. The interersting fact is that, it works well even if the person is new to investing. 

NouraAlMulhim
Member

What’s the last marketing video you remember watching and what made it memorable?

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0 Upvotes
Silvinf
Member

What’s the last marketing video you remember watching and what made it memorable?

The most memorable thing is how we understand the importance of content quality over quantity. Also, how to create the best content for ourselves and our business.

0 Upvotes
CJohn8
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was a make up product, and what made it memorable was that at the end i was able to purchase from them .

0 Upvotes
AMUTHONI7
Participant

What’s the last marketing video you remember watching and what made it memorable?

I have watched several  marketing  video  but  the  one that  caught  my eye  is about  how  to apply suncreen.  This  made  me  go and  buy  the  suncreen  for  myself. 

0 Upvotes
HU2
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video i have watched is about a fashion brand that gives us ideas for different styles of wearing outfits.

0 Upvotes
ASchiffer4
Member

What’s the last marketing video you remember watching and what made it memorable?

Jones Road:  What The Foundation YouTube ad. Starts out with the pain points of using foundation. Discusses what the product really is - a skincare, treatment foundation. Shows the texture of the product and application, before and afters on several different skin types. It capture the essence of a perfect product. I watched to the end, and clicked on to the website. However, website is missing much of what you teach in this course. First, there is not a link to a YouTube Channel. 

0 Upvotes
fimacor
Member

What’s the last marketing video you remember watching and what made it memorable?

El último video de marketing que vi trataba sobre el uso de historias en redes sociales para aumentar la interacción con los seguidores. Explicaba cómo las marcas pueden usar este formato para conectar de manera más cercana y auténtica con su audiencia.

0 Upvotes
JDavis788
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I watched that was effective on me was a video about lesser known trade professions. My company is in kind of a dry right now and the video led me to including a whole new service for my business to provide to my clients.

0 Upvotes
ARasucay
Member

What’s the last marketing video you remember watching and what made it memorable?

There were plenty but the ones that stands all was the "Grab" ad in their app. It's weird ,you won't really understand it if no narrative at the end but how it was done visually was successful to penetrate core memory.

0 Upvotes
UDennis
Member

What’s the last marketing video you remember watching and what made it memorable?

I can say the last marketing video I remember is the Indrive's drive  in a Rolls Royce ad

0 Upvotes
U-Group
Member

What’s the last marketing video you remember watching and what made it memorable?

What's the Last Marketing Video you remember watching and what made it memorable?

Not last but I can say it memorable, and represents Elite Class look marketing perspective everyone wish to buy to feel like the recent one is the more better version to convience to buy, but the 1st one leave the memorable impact due to its unique music but the outlet was missing from it CTAs point of view.


https://www.youtube.com/watch?v=qqhzh4nU7H8
https://www.youtube.com/watch?v=fqTAqcwkhJ0

0 Upvotes
Nidhi5
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video which is watched about dove product were they talk to real customer who is actually using there product and get review from them