A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions:
What was the last marketing video you remember watching and what made it memorable?
Did the video help you take action? If so, what was it?
I just watched a motivational video this morning because I need motivation. The voiceover content is the primary thing that made it memorable. The video did motivate me to stop proscratinating and take action.
The last marketing video I watched was of a phone cause I am searching a lot of phones these days to meet my daily needs like editting and stuff but I didn't buy it. But it was a great advertisement(hint the phone is currently ruling the smartphone industry)
The last marketing video I watched was about Byrna non-lethal security. The product demonstration detailing the kinetic function, the rounds, and the pistol's effectiveness while being non-lethal was very effective in pushing me further down the buying process.
The last marketing video I watched was about hair dryers. It wasn't by a specific brand advertising their products but by a reviewer describing her experience with different hair dryers. The video was very helpful as the person explained each type's pros and cons. I ended up making a decision and ordering a hair dryer that same day, one that was influenced by the video.
I recently watched a video from a watercolor artist entitled: Can Your Watercolors Do This? explaining the different types of watercolor paints and their differences. I enjoyed her style of explaining, she didn't go too much into her brand at all, just subtle mentions throughout, but then at the end, she nicely introduced a call to action.
The last marketing video I remember watching was from a traditional restaurant in Albania called Mrizi i Zanave. What made it memorable was the way they beautifully showcased their farm-to-table concept, highlighting the authentic, organic ingredients and the serene, rustic environment of the restaurant. The visuals were stunning, and the narrative perfectly captured the essence of Albanian culture and cuisine. The video was so engaging that it inspired me to take action—I immediately followed them on Instagram at @mrizi_i_zanave and began planning my next visit to experience it in person.
The last marketing video I saw was about electronic gadgets by a brand called ORAIMO. The quality along with the story line was connective with their target audience.
The last video I remember watching is a heart attack signs for women demonstarted by a popoular television actress. The video is set apart by the fact that she is speaking to the audiences while going through the day, calling out the day to day activities and the reasons that we generally use to push away the signs when the crop up. Its beautifully executed with the actress describing the signs, the actual attack and her recuperation.
The last marketing video that i saw was about the skincare and beautybrand called plum and kay beauty. The quality along with the story line was connective with their target personas.
The last marketing video I remember watching was a Samsung and about a recently released phone and I really love the video because of the high quality visuals used
The last marketing video I remember watching was an Apple commercial for the iPhone. It was memorable because of its clean, minimalist visuals paired with powerful storytelling. The video focused on how the iPhone's camera could capture everyday moments in extraordinary detail, showcasing real-life scenarios with a diverse group of people. The emotional connection created by highlighting personal stories, combined with the sleek presentation, made the product feel both relatable and aspirational. The background music was also perfectly chosen, enhancing the emotional impact without overshadowing the visuals.
The last marketing video I saw was from Nivea, the video was advertising their new deodorant. The video was a short clip that gave a detailed description of the usefulness of the product, the clip also showed how the customer are expected to feel after use the product. I think the clip was very captivating and engaging because after the model in the video use it she got admirable looks from people around her.
The last marketing video I watched was about a vacuum cleaner, what impressed me was the super sophisticated tool and the button design which was very easy to use
It was about a suitcase for travelling. I remember the person zipping and unzipping it, showing other compartments for documents etc, and then the swivel on the wheels to display ease of pulling or carrying the suitcase during travelling.
The last marketing video I remember watching was an ad for a tech company's new smartphone. What made it memorable was its creative use of storytelling combined with stunning visuals.
