Video Marketing

CoreyChristian
Top Contributor | Diamond Partner
Top Contributor | Diamond Partner

What’s the last marketing video you remember watching and what made it memorable?

A video can be an excellent tool for communication and promotion depending on how effective and engaging its content is. With this in mind, we’d love to hear your thoughts on what makes a video engaging. Please reply to this post and answer the below questions: 

 

  • What was the last marketing video you remember watching and what made it memorable?
  • Did the video help you take action? If so, what was it?

*To learn more about this, check out the How to Create a Successful Video Marketing Strategy lesson via HubSpot Academy. 

2,107 Replies 2,107
mweragoda
Member

What’s the last marketing video you remember watching and what made it memorable?

It was a video about product photography. "basic product photography tips and and editing tips" was the learning outcome. But the company was focusing on selling a flashlight. They were teaching those learnings under "light balancing with flasher" sector. Simply their goal was to sell the flasher.

CBevins9
Member

What’s the last marketing video you remember watching and what made it memorable?

The last memorable marketing video I recall watching for Texas Tech University was their "Welcome Home" campaign. It featured dynamic visuals of campus life, enthusiastic students, and vibrant community events, all set to an upbeat soundtrack. The video stood out because it effectively conveyed a sense of belonging and excitement about joining the Texas Tech community.

The video definitely helped drive action. It made me more interested in exploring the campus, attending events, and engaging with the university's social media channels to stay updated on activities and news. The engaging portrayal of campus life made me eager to be a part of that experience.

0 Upvotes
Sheela
Contributor

What’s the last marketing video you remember watching and what made it memorable?

I just watched a motivational video this morning because I need motivation. The voiceover content is the primary thing that made it memorable. The video did motivate me to stop proscratinating and take action.

VRATHAUR
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I watched was of a phone cause I am searching a lot of phones these days to meet my daily needs like editting and stuff but I didn't buy it. But it was a great advertisement(hint the phone is currently ruling the smartphone industry)

0 Upvotes
WN21
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I watched was about Byrna non-lethal security. The product demonstration detailing the kinetic function, the rounds, and the pistol's effectiveness while being non-lethal was very effective in pushing me further down the buying process.

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WDaisy
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I watched was about hair dryers. It wasn't by a specific brand advertising their products but by a reviewer describing her experience with different hair dryers. The video was very helpful as the person explained each type's pros and cons. I ended up making a decision and ordering a hair dryer that same day, one that was influenced by the video. 

0 Upvotes
RommelBobiles
Member

What’s the last marketing video you remember watching and what made it memorable?

Last marketing I watched was Go Pro. Indeed I bought one 🙂

0 Upvotes
RRuybal
Member

What’s the last marketing video you remember watching and what made it memorable?

I recently watched a video from a watercolor artist entitled: Can Your Watercolors Do This? explaining the different types of watercolor paints and their differences. I enjoyed her style of explaining, she didn't go too much into her brand at all, just subtle mentions throughout, but then at the end, she nicely introduced a call to action. 

0 Upvotes
Dyrrachium
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was from a traditional restaurant in Albania called Mrizi i Zanave. What made it memorable was the way they beautifully showcased their farm-to-table concept, highlighting the authentic, organic ingredients and the serene, rustic environment of the restaurant. The visuals were stunning, and the narrative perfectly captured the essence of Albanian culture and cuisine. The video was so engaging that it inspired me to take action—I immediately followed them on Instagram at @mrizi_i_zanave and began planning my next visit to experience it in person.

0 Upvotes
JOmoh
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I saw was about electronic gadgets by a brand called ORAIMO. The quality along with the story line was connective with their target audience.

0 Upvotes
Anlobo21
Member

What’s the last marketing video you remember watching and what made it memorable?

The last video I remember watching is a heart attack signs for women demonstarted by a popoular television actress. The video is set apart by the fact that she is speaking to the audiences while going through the day, calling out the day to day activities and the reasons that we generally use to push away the signs when the crop up. Its beautifully executed with the actress describing the signs, the actual attack and her recuperation. 

GKaur71
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video that i saw was about the skincare and beautybrand called plum and kay beauty. The quality along with the story line was connective with their target personas.

0 Upvotes
Fshilston
Member

What’s the last marketing video you remember watching and what made it memorable?

Currys | Washing Machines, Laptops, TVs, Consoles social media marketing videos are really making me smile at the moment

0 Upvotes
OAbraham
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was a Samsung and about a recently released phone and I really love the video because of the high quality visuals used

0 Upvotes
PHoang9
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was an Apple commercial for the iPhone. It was memorable because of its clean, minimalist visuals paired with powerful storytelling. The video focused on how the iPhone's camera could capture everyday moments in extraordinary detail, showcasing real-life scenarios with a diverse group of people. The emotional connection created by highlighting personal stories, combined with the sleek presentation, made the product feel both relatable and aspirational. The background music was also perfectly chosen, enhancing the emotional impact without overshadowing the visuals.

0 Upvotes
Cwilliams7190
Member

What’s the last marketing video you remember watching and what made it memorable?

How does Apple’s use of simple visuals and emotional storytelling in their iPhone ads affect how people perceive and connect with the product?

0 Upvotes
Joyful_joy
Participant

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I saw was from Nivea, the video was advertising their new deodorant. The video was a short clip that gave a detailed description of the usefulness of the product, the clip also showed how the customer are expected to feel after use the product. I think the clip was very captivating and engaging because after the model in the video use it she got admirable looks from people around her.

0 Upvotes
linkecil
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I watched was about a vacuum cleaner, what impressed me was the super sophisticated tool and the button design which was very easy to use

0 Upvotes
M-Baber-7th-May
Contributor

What’s the last marketing video you remember watching and what made it memorable?

It was about a suitcase for travelling. I remember the person zipping and unzipping it, showing other compartments for documents etc, and then the swivel on the wheels to display ease of pulling or carrying the suitcase during travelling. 

0 Upvotes
YuyuQin
Member

What’s the last marketing video you remember watching and what made it memorable?

The last marketing video I remember watching was an ad for a tech company's new smartphone. What made it memorable was its creative use of storytelling combined with stunning visuals.

0 Upvotes
Mallikibrahim09
Member

What’s the last marketing video you remember watching and what made it memorable?

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0 Upvotes