Video Marketing

CoreyChristian
Top Contributor | Diamond Partner
Top Contributor | Diamond Partner

What’s a video you recently saw that had a really effective structure?

The structure of a video can be vital to its overall engagement, clarity, and effectiveness. We’d love to hear about a video you’ve recently seen that you felt had an effective structure and why. Please respond to this post and reply to the questions below:

  • What’s a video you recently saw that had a really effective structure?
  • Why do you think that structure elevated the video’s overall engagement?

*To learn more about this, check out the How to Create High-Performing Video Content on YouTube lesson via HubSpot Academy. 

65 Replies 65
EmilyGJ99
Member

What’s a video you recently saw that had a really effective structure?

I don't think I've watched one. 

AMcardle
Member

What’s a video you recently saw that had a really effective structure?

I watch a lot of Smoke's DayZ videos which I enjoy for the story of a random encounter with a player in DayZ, you never know what will happen, how people will react to situations which keeps me interested and his calming and fun manner brings me back for more

0 Upvotes
Rober
Member

What’s a video you recently saw that had a really effective structure?

From my little experience, I love video strcutre such as:- 

1) Suspense intro ( To attract ) 
2) Talk about something interesting ( The interest ) 
3) Provide content professionally and simply to make me comfortable to continue watching ( Desire ) 
4) The CTA 

and that based the AIDA model 🙂 

 

0 Upvotes
BBerinyuy
Member

What’s a video you recently saw that had a really effective structure?

An OKR Video presentation from a Google staff 

He caught the attention with his promise 

Pull attraction with his choice of words 

held attention with the depth of his content

delivered on his promised and 

called for action. 

0 Upvotes
CEDIE-LESTER
Member

What’s a video you recently saw that had a really effective structure?

1. A live video by Kalilah Reynolds

2. Yes it does, she communicated effectively with her audience and she does entertain. Viewers were ready with questions to which she responds as well as provided analytical evidence from professionals in the respective fields.

0 Upvotes
MukhtarMeer
Contributor

What’s a video you recently saw that had a really effective structure?

Economics explained asked a question, gave a brief answer, and then expanded the content and explained in detail. This immediately gave the viewer what they needed but then expanded to provide the why, the users/consumer of the content wasn't bored as they had a frame of reference, that they were building on thier knowledge without getting lost.

0 Upvotes
AYadav2
Member

What’s a video you recently saw that had a really effective structure?

I saw a video of Varun maaya, and its thumbnail was appealing, the video props and the content quality was great

0 Upvotes
ASaliemyes
Member

What’s a video you recently saw that had a really effective structure?

لفارون مايا

0 Upvotes
SMorgan60
Member

What’s a video you recently saw that had a really effective structure?

Linh Truong, her videos are personalized too keep the audience engaged. She gets to the point, avioids clickbait, and has a natural flow/rhythm to her videos. 

0 Upvotes
WBarrett
Member

What’s a video you recently saw that had a really effective structure?

Pretty much any Jesse James West video will follow the same structure.  Introduction of a guest star, doing a workout, getting food, with calls to action every couple of minutes, and always ending with his catchphrase to "stay relentless".  What elevated his channel was consistency, and his personality is really what drew people in and what keeps them coming back.

0 Upvotes
FBS1
Member

What’s a video you recently saw that had a really effective structure?

I saw the videos from vehicles category which is Really effective and will edited

0 Upvotes
SKumar406
Member

What’s a video you recently saw that had a really effective structure?

I can't think of a specific video but I do like the format of telling up front what the video is about then getting straight into the content so many creators rank for their topic but I find I will click out of the the good thumbnail and  great personality 

 

0 Upvotes
SShoemaker
Member

What’s a video you recently saw that had a really effective structure?

I can't think of a specific video but I do like the format of telling up front what the video is about then getting straight into the content so many creators rank for their topic but I find I will click out of the video because of all the uneccessary rambling.

TMomberg
Contributor | Platinum Partner
Contributor | Platinum Partner

What’s a video you recently saw that had a really effective structure?

I think the right structure gives the audience something to look forward to, also it gives the audience an understanding of your video style and so they become familiar with that.

Jennylee_2012
Contributor

What’s a video you recently saw that had a really effective structure?

- https://www.youtube.com/c/VanessaLau/about

- Engaging and inspiring.  

Lolaomotunde
Member

What’s a video you recently saw that had a really effective structure?

Think media videos are always well structured from the beginning of the the video to the end, it's intentional and it drives engagement

NSen
Participant

What’s a video you recently saw that had a really effective structure?

I watched AliAbdal's video which had an effective Structure 

0 Upvotes
ATobiloba
Member

What’s a video you recently saw that had a really effective structure?

I recently viewed Korty EO videos it well structured and it's engaging 

0 Upvotes
BJones60
Participant

What’s a video you recently saw that had a really effective structure?

I recently viewed a video on SRAM providing instruction on how to install a SRAM Eagle drivetrain system. It was broke out in segments and provided detail instruction on the installation of the bottom-bracket, to the shifter, to the derailer, to the chain and how to tune the whole system. They were missing an index which would have made it easier to access the content.

0 Upvotes
AMee
Member

What’s a video you recently saw that had a really effective structure?

I saw a motivational speech video that had a well structured visual compilation video that complemented the audio. In addition to this the instumental used in the back ground was structed to have crescendos at the perfect point of the videos to keep audience engaged with the speaker in the foreground.

sdhamanekar
Member

What’s a video you recently saw that had a really effective structure?

I saw a video by Think School. They make great videos, firstly i feel that they grab the attention of the viewer by asking a question or talk about a crisis, then they give out the solution and very cleverly integrate brands as sponsors that offer the same solution then finally they give home works and ask to carry out our own research which i feel is a great call to action.