Video content

[pmaharjan9]

Hi! Everyone 

what kind of video content do people like the most ? 

[LDebbaut2]

Hi @pmaharjan9,

It really depends which platform you are looking at! If we are talking about tiktok & instagram the short form with dynamic pass and big visual stroytelling works the best. In relation to products we see that UGC (works really good). For Youtube everything depends on what you try to accomplish; i'm currently experimenting a lot to see what works the best & how the Youtube algoritme is favoring types of content. For youtube the longer form works good certainly in regards to demo's as people will watch your content, because they see step-by-step to apply it to their own. 

Main advise would be to experiment and take a look at your analytics to see what performs the best, but as well if you see any patterns. 

Hope this helps!

[danmoyle]

Love the advice to experiment and analyze, @LDebbaut2 - such a great call out! 

[danmoyle]

Hi @pmaharjan9. That's a big question. After 9 years in TV news, and now 13 years in marketing, I've learned a few things. 

I could say people enjoy short content most (Tik Tok is hugely popular), but the movie Oppenheimer is 3 hours long and was sold out in theaters across the US. Marvel also creates popular epics. 

I could say people enjoy entertaining videos, but some of my most popular content over the years has been helpful tutorials, including an 11-minute interview on a very boring mortage solution. 

So the question really is, what are your prospects looking for, that only you can deliver? 

i believe in a few fundamentals, though:

• Sound is critical. If I can't hear your video, I might as well be reading an article.
• Lighting is important in live-action videos. If I can't see what I need, I might as well be listning to a podcast.
• It must be relevant. You could make a wildly popular video involving cats riding dlphins with rainbow lasers shooting from their eyes... but if you're selling financial advice, no one cares. 

Curious to see what others say! 

[kvlschaefer]

Hi @pmaharjan9,

Thanks for reaching out to Video Marketing Study Group! 

I wanted to share these two resources from the HubSpot Blog regarding video marketing in 2023. Both of these resources have tips on how to create an effective video marketing strategy and insight from other video marketers on their experience. 

• What Video Marketers Should Know in 2023, According to Wyzowl Research 
• Video Marketing Report 

I also wanted to share this external resource on the most popular video types on YouTube in 2023. 

Hi @danmoyle, @gabriel-nextiny, @AaronOberdick - Do you have any advice or resources for @pmaharjan9 on how to research the most popular video types these days?

Thank you! 

Best,

Kristen

[danmoyle]

Thanks for thinking of me @kvlschaefer 😊