Video marketing is the use of video content to promote or market products, services, or brand messages to engage an audience. It is an effective strategy because videos are highly engaging and can convey complex information quickly and clearly. Video marketing can include product demos, tutorials, customer testimonials, brand storytelling, live streams, and advertisements across platforms like YouTube, social media, websites, and email campaigns. It helps increase brand awareness, drive traffic, improve SEO, and boost conversion rates. With the growing preference for video content, it has become a critical component of digital marketing strategies.