How do you use YouTube as part of your marketing strategy?

[CoreyChristian]

YouTube is a powerful video platform and search engine (in fact, the second largest search engine just beneath its parent, Google). With its popularity and reach, we’d love to learn how you use YouTube as part of your marketing strategy. Please reply to this post and answer the questions below: 

1. How are you using YouTube as part of your marketing strategy?
2. Is there something you’d like to utilize better with the platform to optimize these efforts?

*To learn more about this, check out the YouTube Strategy: Making the Most of YouTube's Platform and Algorithm lesson via HubSpot Academy. 

[EMenard]

1. I am currently building my Youtube channel for my solo business ventures, as well as documenting the progess on products being made.

2. I want to utilize the premiere function of Youtube. My goal being to have a distinct weekly schedule of uploading a certain update video Monday then an update Friday for a seperate item,  and a live stream each Sunday. Effort into having this pattern mastered for maximum return views.

[MTariq3]

I am planning to launch my YouTube channel. But for an ideal launch I need the cutting edge techniques and strategy enabling me to get overwhelming response.

And for all these dramatic results I need to professional expertise from any institution like Hubspot and its community 

[Somi_ari]

1. Brand visibilty and product education

2. Follow the algorithm procedure and strategies

[Tadidigital]

1,creating my own brand.

2,yes,content calander and analaytics tool.

[VGUPTA85]

I will be using YouTube platform to educate audience through acurate, precise and innovative communication and graphics. 

[serenitylinksco]

I've started a channel, but I'm struggling to get any traction on it. I'm here to learn all the ins and outs so I can use the platform as an integral part of my coaching business and reach my ideal audience

[DStein6]

3 months in and our focus has been on youtube. Organically, we've grown our channel into 103 subscribers so far...our problem is getting engagement. so I'm hoping to learn how to create better CTA's? Or learn better SEO. I'm not sure to be honest. That's why I'm here!

[Dannitagreen]

1. I'm planning to open a youtube channel, so I will promote my day to day life. It will help to promote all the activities I do as a person.

2. the SEO

[Dhwani123]

I am still learning 

[Jazzriff]

So far I have just created a channel and started uploading videos I have been working on.  No real startegy yet. 

[AFensom]

We're currently using it as a video library platform and this is not how we want to approach YouTube moving forward. Looking forward to learning more on this course!

[sbjenkins]

Before reviewing this course module, I never considered how YouTube could be used as a part of a marketing strategy, I moreso viewed it as a place where people could retrive information or entertainment that the were seeking. But now, I will assess how I can incorporate it into my marketing strategy.

[IWorrall]

I use YouTube to post writing advice, and also to tell why I wrote a certain story, I will be doing things on my writing process and narrated short stories

[GuintoMarketing]

I have not tried using YouTube as part of our marketing strategy but I am very eager to learn more. Please share best practices.

[AJones85]

I haven't yet but I'm excited to start! 

[P_Orekoya]

I intend to use YouTube to encourage young individuals towards self development and growth. My YT is focused on inspiration, and lifestyle. And I will ensure to be consistent about my postings, and create a synergy with my other  social platforms to reach more people. I will also ensure to learn and update myself about the YouTube algorithm and how it can affect my contents. 

[jhall325]

I intend to use YouTube to successfully promote my art and animation. So I can easily tell stories. to improve this I should create a plan for my animations and add more key words to the titles. This can bring more awareness and watch time for my videos 

[Pwave]

1. I intend to use YouTube to create awareness for the global products I plan to market. Firstly I want to get as much information/knowledge from the training and the community to help me fine-tune my strategies to win.

2. I will create a synergy between my YouTube channel and social media handles to effectively drive sales on the various products.

[Ladelives]

By understanding the algorithm first creating a content with the right keywords I can use my content to tell stories about my brand and keep audience curious

2.since I spend most of my watch time in shorts I'd utilize the effects of YouTube shorts section as it serves as a pathway for curiosity to the main content and it'll helps make my brand more human like and get engaging audience who is interested in my content and want to learn more about my brand 

[RJames14]

As a mobile beauty therapist, I'll be leveraging YouTube to enhance brand visibility and cultivate an audience.