How do you use YouTube as part of your marketing strategy?

[CoreyChristian]

YouTube is a powerful video platform and search engine (in fact, the second largest search engine just beneath its parent, Google). With its popularity and reach, we’d love to learn how you use YouTube as part of your marketing strategy. Please reply to this post and answer the questions below: 

1. How are you using YouTube as part of your marketing strategy?
2. Is there something you’d like to utilize better with the platform to optimize these efforts?

*To learn more about this, check out the YouTube Strategy: Making the Most of YouTube's Platform and Algorithm lesson via HubSpot Academy. 

[KPent]

My mind I know that I must learn YouTube marketing, but I have to avoid it long time it must be changed...

[SevanaHart]

I use YouTube for marketing by creating engaging content like tutorials and product demos, showcasing our offerings. I optimize with keywords for better visibility. I'm also exploring interactive features, improving video descriptions, using compelling thumbnails, and considering YouTube ads to boost engagement and reach a targeted audience.

[DOlusegun0]

How do you run YouTube ads

[RussellNulty]

I am using it to "Pay it Forward" and teach new folks the skills needed for ring and penmaking.

[TammiQ]

I am just starting to learn about youtube and hope to use it to show people what I do and build relationships from that.

[gb15]

what I need is to do more on: engaging content, optimized keywords or SEO, collaboration, audience interaction, and consistency...

[DPuzari]

I used it for my marketing professional video content 

[TBeerman]

1. How are you using YouTube as part of your marketing strategy? I did not value YouTube in the past because I am from the older generation, where TV was the video medium of choice.  While I have since repented and invested in YouTube, I still see TV as the exclusive zip code for content because YouTube is free, and any joker can have a YouTube presence. As the owner of PSI TV, YouTube has become a valuable addition to my marketing. Regardless, it became blatant that ignoring the value YouTube could add to my marketing plan was business suicidal. At first, I treated YouTube as a place to vomit my content, a holding spot with zero strategy. Today, that has changed, thanks partly to the courses offered here in Hubspot and other training I have taken. I gutted a channel rather than started a new one because Google would not let me use my phone # to verify another account. My newly built YouTube account was recently monetized, and I have started a weekly LIVE posting. Not only does it create brand awareness, but it has also been the SEO entry to visits to my website, according to Google Analytics.  My CRM allows me to insert video via a YouTube link, so even my email marketing has benefitted from my YouTube presence. 
2. Is there something you’d like to utilize better with the platform to optimize these efforts? I am unsure how to put links in a YouTube video, as I see others do, so it is clickable when they point to a link.

[DPuzari]

YouTube has become a valuable addition to my marketing. Regardless, it became blatant that ignoring the value YouTube could add to my marketing plan was business suicidal. At first, I treated YouTube as a place to vomit my content, a holding spot with zero strategy. Today, that has changed, thanks partly to the courses offered here in Hubspot and other training I have taken. I gutted a channel rather than started a new one because Google would not let me use my phone # to verify another account. My newly built YouTube account was recently monetized, and I have started a weekly LIVE posting. Not only does it create brand awareness, but it has also been the SEO entry to visits to my website, according to Google Analytics.  My CRM allows me to insert video via a YouTube link, so even my email marketing has benefitted from my YouTube presence. 

[Luna_Parker]

My plan is to utilize Youtube as the main traffic source for my content, I plan to turn my 2 favorite hobbies into a source of revenue and therefore see social media - Youtube and TikTok as the key platforms to help me get there, I am currently signed up with the current course to broaden my information and learn as much as I can within the next 2/3 weeks, after that point I will dedicate a week or two to design a through content roll-out strategy and schedule, digital marketing will be an integral part of the roll-out startegy with key social media sites havin g their own part to play in promoting and spreading my content

[SAlexander86]

Presently, I utilize YouTube to reach individuals searching for opportunities to earn income from home. Subsequently, I guide this audience towards clicking on the links provided in my video descriptions, enabling them to sign up for the side hustles I demonstrate within my videos.

[GKipkeu]

Just started learning about YouTube Marketing but I will use YouTube to craete captivating content that will increase watch time of subscribers.

[AishaVarind]

i just start to learn about youtube and i am learning how to create channel and how to grow it.

[tparker2]

Still learning about the Youtube Marketing

[NamanSoni7]

I have just started to learn more about youtube marketing to portray our music concert videos.

[TGriffin7]

I make videos of condos for sale

[GOluwole]

How do you use YouTube as part of your marketing strategy?

Greetings, fellow forum members!

As a YouTuber with a channel devoted to men's health, I find myself enthralled by the art of utilizing YouTube as an integral part of my marketing strategy. It's an ever-evolving landscape, as unpredictable as a burly mustache facing a razor, but with a well-groomed approach, we've managed to tame the beast and drive some truly impressive organic traffic to our channel.

One method that has proven to be both effective and amusingly entertaining involves the magical concoction of captivating thumbnails and enticing titles. Think of it as a sartorial sensation, dressing up your video content in a snazzy suit that turns heads and demands attention. Just like a fashion-conscious gentleman strutting down a busy street, our thumbnails and titles strut their stuff and beckon viewers to come along for the exciting journey we've prepared.

Now, let's delve into the secret sauce that brings it all together. We believe in the power of a good laugh, a hearty chuckle, or even a mischievous snicker. Hence, we infuse our video titles with a dash of humor, much like a playful wink from a charming gentleman. By injecting a healthy dose of wit and wordplay, we catch the eyes of potential viewers, making them curious about what lies within.

Of course, captivating thumbnails are equally crucial. We've found that a well-placed raised eyebrow or a strategically placed prop can work wonders. It's all about creating an irresistible visual concoction that leaves viewers pondering, "What on earth is happening here?" They can't help but click to satisfy their ever-growing curiosity, and that's precisely where our captivating content takes center stage.

Remember, dear friends, in the digital realm, laughter is the ultimate superfood. It's contagious, and it builds lasting connections. By sprinkling humor throughout our titles and thumbnails, we've established an endearing bond with our viewers. They know that they're in for a delightful, educational, and laughter-infused experience, all while improving their well-being.

So, let's raise our metaphorical dumbbells and toast to the power of humor, captivating thumbnails, and tantalizing titles as we conquer the vast YouTube universe together! May our channels flourish, and our content bring health, happiness, and the occasional snort of laughter to all those who stumble upon our videos.

Cheers

Gbenga Oluwole

[Brian_MF]

First off, I'd like to build trust by becoming a trusted professional in the space. I would like to use the platform as brand awareness and a way to educate potential subscribers.

I would like to optimize videos for better watch time, hopefully driving more viewers to complete the videos we push out.

[JKujawa]

I want to use use you tube vedios to bring an endles omount of prospects to our 5 minute vedio. 

Like to create several short and several long videos in youtube. 

[USaranga]

I am just started learning the key points of YouTube. And I am very delighted with the takeaways I am learning. 

[EMERCADO924]

I am just started learning the key points of YouTube. And I am very delighted with the takeaways I am learning.