Jun 29, 20214:48 PM - edited Aug 12, 202111:59 AM
Top Contributor | Diamond Partner
How do you use YouTube as part of your marketing strategy?
YouTube is a powerful video platform and search engine (in fact, the second largest search engine just beneath its parent, Google). With its popularity and reach, we’d love to learn how you use YouTube as part of your marketing strategy. Please reply to this post and answer the questions below:
How are you using YouTube as part of your marketing strategy?
Is there something you’d like to utilize better with the platform to optimize these efforts?
@HAideed I find Google Analytics is a great place to look for other areas of interest for my target audience. Then, you can look to engage with your target audience around their other interests. It starts to feel way more "social" than always trying to talk business.
I hope this sparks some ideas about where else to connect with your target.
How do you use YouTube as part of your marketing strategy?
We use it as another way to bring in interested clients through showcasing our company expertise and service lines. We do this by creating videos that either define something relevant to our work or answer common questions about an area we have expertise in.
How do you use YouTube as part of your marketing strategy?
1. I am currently helping my wife grow her personal brand as a soon-to-be Registered Dietitian. Her goal is to create fun, engaging, and informative videos about nutrition.
2. Is it considered a good practice to change a video's title/description to improve SEO after the video has been posted/accumulated views?
2a. I'm also struggling with how to improve watch time/viewer retention.
How do you use YouTube as part of your marketing strategy?
Changing the title is tricky. First, look at the title. I've had clients who titled their video - Brand Name - Video 1; Brand Name - Video 2; etc. That's obviously not effective so changing their name to something more descriptive would be wise. Also, how many views do the videos have? If they have thousands then be careful. They've already been picked up by YouTube. But if not, then changing it to something better is okay.
You can change and optimize the video and description for SEO over time. Of course, the new keywords and description need to still be relevant to the video, you can't trick the system with a funny viral video, and then try to get it to rank with a business.
Watch time has a lot to do with the audience and how it matches the value of the content. Of course, you can try to make videos shorter, have a better thumbnail, and simple things like that to improve engagement. Ultimately, you need to bring the right people to your channel and provide the right content, in order for them to see value and engage more.
How do you use YouTube as part of your marketing strategy?
1. I'm a tennis nerd and father of 2 with a mission of inspiring my kids to the world of tennis. I'm using Youtube as a way to market my service as a tennis coach and entreprenuer. My content includes game match plays, tips & tricks, how-to and live feeds.
2. I would like to do more live feed and utilize shorts more effectively.
How do you use YouTube as part of your marketing strategy?
1. I have never used You Tube for t my business, I jave created vudeo thouh, I wanr ri sta ret usinr You tube foe bus9ness as apart of my marketing strategy to educate c;ients on why they should update old and outdated websites. Also rhe impact of vidioe as a tool to egage audiences as they few websites to shop
2, I would like to use the platform to get better optimizatio on google serched. So that more people, especially local custumers can fid me.
How do you use YouTube as part of your marketing strategy?
At the moment, we are not using YouTube as part of our marketing strategy. Moving forward, we want to use YouTube as a complement to our content and product marketing efforts.
How do you use YouTube as part of your marketing strategy?
I'm using YouTube to share my professional dance progress and build up my library of videos related to dance, health, and wellness
I've developed a template to organize my keywords on YouTube and on my website to help boost my SEO. I'm working on creating content that's more relevant as well.
How do you use YouTube as part of your marketing strategy?
I think 3 key things that are most important on Youtube are: Content - Visual - Attractive thumbnail.
How are you using YouTube as part of your marketing strategy ? I'm using it as an attractive tool, explain more clearly to the audience about our work.
Is there something you’d like to utilize better with the platform to optimize these efforts? I think I need to be better at content
How do you use YouTube as part of your marketing strategy?
I want to post short skits with a serious message and market my clothing brand in them. I have a bunch of ideas on how I want to do it..but I'm gonna have to play each character.
How do you use YouTube as part of your marketing strategy?
Skits and demonstrations should really help you achieve your goals with this rype of businuess. Seeing people in clothes helps when youre shopping onlie and are curious as to how the item would look or fit.
How do you use YouTube as part of your marketing strategy?
Sounds like a really fun project, when you have something done please share it so the community gives you feedback. That is a great way to learn and make it better over time.
