How do you use YouTube as part of your marketing strategy?

[CoreyChristian]

YouTube is a powerful video platform and search engine (in fact, the second largest search engine just beneath its parent, Google). With its popularity and reach, we’d love to learn how you use YouTube as part of your marketing strategy. Please reply to this post and answer the questions below: 

1. How are you using YouTube as part of your marketing strategy?
2. Is there something you’d like to utilize better with the platform to optimize these efforts?

*To learn more about this, check out the YouTube Strategy: Making the Most of YouTube's Platform and Algorithm lesson via HubSpot Academy. 

[cray100]

Integrating YouTube into your marketing strategy can significantly enhance brand visibility and audience engagement. Here's how you can effectively utilize the platform:

1. Content Creation:

• Educational and Entertaining Videos: Develop content that educates or entertains your target audience, such as tutorials, product demonstrations, behind-the-scenes footage, or customer testimonials.
• Consistency: Maintain a regular posting schedule to keep your audience engaged and encourage subscribers.
  foundr.com

2. Channel Optimization:

• Branding: Customize your channel with consistent visuals, including banners and logos, to reinforce brand identity.
• SEO Practices: Use relevant keywords in video titles, descriptions, and tags to improve searchability.
  everywheremarketer.com
• Playlists: Organize videos into playlists based on themes or topics to enhance user experience and encourage longer viewing sessions.

3. Audience Engagement:

• Interactive Features: Utilize comments, polls, and community posts to interact with viewers and gather feedback.
• Call-to-Action (CTA): Incorporate clear CTAs in your videos, directing viewers to subscribe, visit your website, or follow your social media channels.

4. Analytics and Improvement:

• YouTube Analytics: Regularly review performance metrics such as watch time, audience demographics, and traffic sources to understand what content resonates with your audience.
• A/B Testing: Experiment with different video formats, thumbnails, and posting times to determine what drives the most engagement.

Optimizing Your YouTube Marketing Efforts: To further enhance your YouTube marketing strategy, consider the following:

• Collaborations: Partner with influencers or other brands to expand reach and credibility.
• YouTube Ads: Utilize paid advertising options to promote videos and reach a broader audience.
• Cross-Promotion: Share your YouTube content across other platforms, such as social media and your website, to drive traffic.

[GreenValley]

I am considering if my product on YouTube is appropriated because the product of mine is a service, it's a logistics service we are selling is the ocean freight actually it's not a virtual product but a physically product but not for consumers, it's for operator if you are supply chain company or it's for seller or buyer, 

I dont believe these people are going to search the ocean freight on YouTube but yes Goolge by searching the key words example from Tacoma to Los Angeles and listed of the information immidiately shows you but none on YouTube, 

Maketing for logistics business or freight forwarding business, it's also a good question, when you searching any key words on Google and many information listed to you but nono on YouTube even some on YouTube it's a company video presentation,

Facebook yes some pages many forwarding companies are uplaoding there on their page and Liknedin also, 

But YouTube how could we leading those forwarding people to getting in by searching the key words on Google? and what can we do on YouTube? showing the list of services or list of freights are so boring, YouTube is something like a tivi we can watching of what we looking for by searching key words, 

I dont have idea but i believe it would be a very new to everyone? 

[JaeG]

Our nonprofit wants to post free math lessons that students can access online. I am trying to figure out how YouTube works and how we can reach more people all over the world. 

[rayraysgarden]

Im using YT to build my gardening brand. I currently help beginner gardeners start their gardening journey and everything is posted on YT.  I mostly use the organic reach YT has to build my brand.  I would love to learn how to understand my audience better and learn to target a bit cleaner. 

[EMenard]

1. I am currently building my Youtube channel for my solo business ventures, as well as documenting the progess on products being made.

2. I want to utilize the premiere function of Youtube. My goal being to have a distinct weekly schedule of uploading a certain update video Monday then an update Friday for a seperate item,  and a live stream each Sunday. Effort into having this pattern mastered for maximum return views.

[MTariq3]

I am planning to launch my YouTube channel. But for an ideal launch I need the cutting edge techniques and strategy enabling me to get overwhelming response.

And for all these dramatic results I need to professional expertise from any institution like Hubspot and its community 

[Somi_ari]

1. Brand visibilty and product education

2. Follow the algorithm procedure and strategies

[Tadidigital]

1,creating my own brand.

2,yes,content calander and analaytics tool.

[VGUPTA85]

I will be using YouTube platform to educate audience through acurate, precise and innovative communication and graphics. 

[serenitylinksco]

I've started a channel, but I'm struggling to get any traction on it. I'm here to learn all the ins and outs so I can use the platform as an integral part of my coaching business and reach my ideal audience

[DStein6]

3 months in and our focus has been on youtube. Organically, we've grown our channel into 103 subscribers so far...our problem is getting engagement. so I'm hoping to learn how to create better CTA's? Or learn better SEO. I'm not sure to be honest. That's why I'm here!

[Dannitagreen]

1. I'm planning to open a youtube channel, so I will promote my day to day life. It will help to promote all the activities I do as a person.

2. the SEO

[Dhwani123]

I am still learning 

[Jazzriff]

So far I have just created a channel and started uploading videos I have been working on.  No real startegy yet. 

[AFensom]

We're currently using it as a video library platform and this is not how we want to approach YouTube moving forward. Looking forward to learning more on this course!

[sbjenkins]

Before reviewing this course module, I never considered how YouTube could be used as a part of a marketing strategy, I moreso viewed it as a place where people could retrive information or entertainment that the were seeking. But now, I will assess how I can incorporate it into my marketing strategy.

[IWorrall]

I use YouTube to post writing advice, and also to tell why I wrote a certain story, I will be doing things on my writing process and narrated short stories

[GuintoMarketing]

I have not tried using YouTube as part of our marketing strategy but I am very eager to learn more. Please share best practices.

[AJones85]

I haven't yet but I'm excited to start! 

[P_Orekoya]

I intend to use YouTube to encourage young individuals towards self development and growth. My YT is focused on inspiration, and lifestyle. And I will ensure to be consistent about my postings, and create a synergy with my other  social platforms to reach more people. I will also ensure to learn and update myself about the YouTube algorithm and how it can affect my contents.