Where did you come across this differentiation? Generally, I would say they're the same. Buyer and client are synonymous, meaning that buyer persona and client persona would be, too.
Where did you come across this differentiation? Generally, I would say they're the same. Buyer and client are synonymous, meaning that buyer persona and client persona would be, too.
Thank you for your answer, i came across these concepts while reading some articles time ago, so i just wanted to confirm that it indeed meant the same thing.