Hello! Why does GA4 show the session source as hs_email and hs_automation? I want to track the revenue generated by a specific email campaign, but I'm having trouble identifying it in GA4. We use GA4 because HubSpot doesn't track revenue yet. read more
utm_source=hs_email is used for regular emails, blog and RSS emails and feedback survey emails utm_source=hs_automation is used for automated emails ...read more
[Free Report] Behind the Scenes:
A Marketing, Sales and CX Pulse Check
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Marketing, sales and customer service managers have been at the front line of remarkable change over the past few read more
Decoding the Challenges and Opportunities Faced By Marketing Decision Makers.
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In today's rapidly evolving digital landscape, marketing decision-makers in EMEA face an array of complex challenges and un read more
Explore the top trends in social media for brands to know, along with opportunities, challenges, and helpful new data to optimise your social content..
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Let’s face it — social media marketing i read more
Hi, I want to what are the important KPIs for the landing pages and which report should be leveraged to know the performance of landing pages. Can anyone help me create such a report that can provide me with important KPIs of landing pages? read more
Get expert advice on planning, launching, and expanding your global marketing strategy from HubSpot, Lokalise, and Rock Content.
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There are few things more rewarding than seeing your company grow b read more
This looks like a great resource @kateflynn ! I'm definitely interested in these two points:
Develop long-term objectives and smaller SMART goa...read more
Best practices to help you keep growing your business through effective content marketing.
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To get a look behind the scenes at some of the world’s fastest-growing brands, we sur read more
This is a really helpful guide with a lot of insights, curious how it might be different now with higher adoption of AI and changes to SERPs.
T...read more
The Video Marketing Playbook
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💡 What elements do you need to make a successful video?
We interviewed 518 marketing professionals in EMEA to uncover their latest insights read more
Instagram is a way of connecting people in this contemporary digitized era. It opens doors for different opportunities and options. It is all about ...read more
📊 State of Marketing 2022
+ UK Spotlight! 📊
Planning your marketing strategy for 2023?
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The State of Marketing Trends 2022 + UK Spotlight report is a comprehensive look at how read more
Thanks for sharing, I'd like to show you the really interesting facts about how the pandemic impacts on marketing around the world. I think now we s...read more
Amongst continuous transformation in leadership, the CEO’s role is evolving .
The job is being changed by the needs of a global marketplace, increased regulatory demands and business risks. As a result, CEOs are now filling in the gaps tha read more
A SaaS(sy) B2B attribution guide on Hubspot! (2/3) Oh, look! You haven't given up after my previous article (whew!). So, are you ready to step up and build a multi-touch linear model? Hmm … wait… if you’re still trying to understand why I read more
Hey everyone, I'm trying to make a report that shows our contacts created monthly vs won deals (customers). Ideally, I'd want to show this as a percentage. I've had a play around but am struggling to make this happen. Does anyone have any sugges read more