Workflows vs Sequences
Any best practices about when to use a sequence vs a workflow and vice versa?
For example ... What if I booked a sales presentation with a potential new customer. This event triggers a bunch of tasks that must be done ... ie appointment confirmation email/research potential client / modify presentation for the target audience etc what
would be the better tool to use in this scenario... sequence or workflow? Are there hard rules to apply when thinking about how to use workflows vs sequences?? THanks in advance everyone!