Jun 10, 2020 11:56 AM
HubSpotter since May of 2019
| Jun. 10. 2020Key concepts: Contact Management Strategy, Time Management, Personalized Communication, Trust.
My name is Verena Wiederhold, Customer Support Specialist in our Bogota Office, better known as BogoSpot. Over the last year I have seen several cases where clients struggle implementing and measuring their strategies because their database is not updated or organized. This results in losing valuable time in sales processes and losing opportunities closing deals. In this post we will discuss the main advantages of having an organized database and I will introduce some HubSpot tools in your CRM that will help you in this process.
An organized database has clear benefits for all companies. Globally, poor data costs organizations $3 trillion per year. Below are three main reasons to keep your database clean:
A. TIME MANAGEMENT
Based on HubSpot's recent study, sales teams spend only 34% of their time selling and 27% of sales people are spending an hour or more on data entry per day. Having accurate and updated information in your portal, will help your team to:
1. Target high quality leads in a reduced period of time,
2. Save your sales team’s time working on other activities and help them to focus on closing deals and create frictionless sales process
3. Make data driven decisions, at the right time, based on updated results that will help your company to scale up.
B. PERSONALIZED COMMUNICATION
It is well known that personalized marketing has become one of the most effective methods companies use to promote themselves and drive revenue. Serving the right message to the right customer (at the correct time, on the best platform) makes your message resonate that much more (Forbes).
Your company database is the foundation that your team will use to create a communication strategy. Quality information about your customers will allow you to:
1. understand where your customers are in their own buyer journey and
2. based on this information, develop a successful personalized, human and helpful communication strategy that will make your customers trust your brand and convert with your company.
C. BUILD TRUST
By relying on the information you are using, not only will your teams across your company work confident with the data in your CRM, but also your customers will trust you and your real interest in helping them.
HOW CAN HUBSPOT TOOLS HELP YOUR TEAM TO ORGANIZE YOUR INFORMATION
After covering and understanding why it is important to keep an organized database, you might be asking yourself, “wonderful, but where should I start now?”. Well, first of all, you need to define a strategy. Every company needs to define and agree on their contact management strategy. This decision must be defined by all areas using your CRM, to:
1. Be aligned and follow the same criteria
2. Be committed to this responsibility
3. Adapt the software usage to the entire organization business needs
Below are important functionalities in HubSpot CRM that can help to organize and visualize your progress to achieve your business goals and team metrics:
Want to learn more about how our clients are doing this? Check out this post about HubSpot client, WP Buffs: Customizing and Organizing Your Data in the HubSpot CRM [Customer Story]
What do you think your team should improve in your contact management strategy?
What HubSpot tools have you and your team been using to keep an organized database and what other tools you would like to implement?
Jul 24, 2020 3:29 PM
What are some good guidelines for filtering out old contacts? We have a lot of contacts that have not been properly categorized and I would like to start filtering through them to delete irrelevant contacts
Jun 18, 2020 5:39 PM
Vere this is great!