What tips would you give in how to leverage behavioral marketing better?
Implementing behavioral marketing can be a challenge. Obviously, each person's industry and specific context may vary, but we're big believers at HubSpot that we can help each other grow better! So what advice would you give to your fellow inbound marketers on how they can use behavioral marketing more effectively in their day-to-day work?
Post below, and super excited to hear your answers!
What tips would you give in how to leverage behavioral marketing better?
I like creating workflows that target specific behavior on a site. For example, you could set up a lead nurturing email workflow to target people who visit a specific page of your site. The more contextual you can make your emails and calls to action, based on individual behavior, the more personalized your marketing will be. That said you should be utilizing LISTS to create segments of visitors based on their specific activity, and then workflows to create the automation to target these folks.
