What segments have you created that have led to greater engagement?

[CSales3]

Segmentation is the process of separating your contacts into smaller groups of similar
profiles. 
Because different audiences require different types of communication.

[danmoyle · Accepted solution]

What you say post is true, @CSales3. 😊 

I've found a few simple segmentations can go a long way. In addition to what @PamCotton shared, I'd consider segmenting by geographic location if that matters in your sales process, by buyer personas, and by lifecycle stage. Each of these segments can have different needs, and messaging may resonate differently as well.

[PamCotton]

Hey @CSales3, Thank you for your question!

 We have found that segmenting our contacts based on demographics, behaviors, interests, and lifecycle stages has significantly increased engagement. For example, tailoring messages to different age groups, purchase histories, and customer journey stages has made our communications more relevant and effective. These personalized approaches have led to higher open rates, click-through rates, and overall customer satisfaction.

To our top experts, @danmoyle and @LouiseHare do you have any recommendations for @CSales3 matter?

Thank you,

Pam