What is best practice regarding making subscription types?

New Member

Until now we communicated with our existing customers using our own software. Now we want to start with Hubspot for that. Should we make a unique subscription type for our existing customers of use an existing one?

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Anonymous

Hey @Harold-Kl,


This will depend on your business model and marketing practices. 

 

For a HubSpot starter guide on this, click here.

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Esteemed Contributor

I'd suggest making a new subscription type for each purpose. The reason for that is if you're using one subscription type instead of say "Marketing Emails" and "Blog Posts" and someone gets annoyed at your marketing emails and unsubs they may still want your blogs but once they opt out of that type HubSpot won't let you opt them back in so if it's too broad you lose a contact that may still be active but just saturated with your marketing emails. 

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New Contributor | Gold Partner | Certified Trainer

As Connor suggested, you'll want to make subscription types for various use cases. We advise client's to think of it in terms of the nature of what they're communicating.

 

As you update them, keep in mind that the name of the subscription type will appear in the footer of the email and the name and description is visible when theu select "update communications preferences".  You'll want to use terminology that helps them understand the differences between the subscriptions so they can easily tailor them to meet their needs.

 

It should also be clear to marketing staff what email types to use when they build emails so they're consistently and accurately applied. If you have a large team or many email types, it may be helpful to create a quick reference guide that is saved to a shared drive and explains the types in more detail and explains use cases. This would help remove the guess work for your team. 

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