What is a campaign and what is not?

[IsaKcc]

Hey there, 

This might be the most stupid question that you have ever heard, but we as the marketing team really are stuck. 

The situation: Up until now, we have created campaigns in HubSpot with no underlying system at all: Sometimes we create a campaign for a big focus topic (= a particular service), sometimes for a success story (= a particular asset), then for recruiting in general (= a marco objective), next for a particular recruiting event (but not for all events, certainly ;)), also a campagin for "Newsletter 2024" and "Newsletter 2025", one for a certain landingpage (that doesn't deal with a focus topic) and so on. Bottom line: There is no symmetry or plan behind creating a campaign. 

We have already spent hours to find a logical system but haven't succeeded so far. Hence my question: How do you go about this? What are your rules for creating a campaign or not?

Any ideas are welcome. 🙂

Thanks,

Isa

[danmoyle · Accepted solution]

Hi @IsaKcc! I agree with @Jaycee_Lewis here - no stupid questions, I especially love your curiosity in regards to HubSpot campaigns. Here are my thoughts in a short video rather than text.

I hope that helps a bit! Keep it up 😊 

[ScottPennwood]

100% what @danmoyle said! 🙌

[IsaKcc]

Thank you so much Dan for your perspective and especially for the effort to make a video! 😍 I'm relieved to learn that apparently we are not doing fundamentally wrong.

Still I don't want to give up to get at least a bit more of a system into our campaign structure. I have always understood campaigns in HubSpot to be kind of a bracket around a certain set of marketing endeavours which eventually allows up to report on how an initiative has performed. At the moment, we compare apples and oranges, which is never a good thing if you want to find out the truth. 😅 However, learning that after many years of HubSpot you haven't found a perfect set of rules either gives me a certain peace of mind. 

Thanks again for your reply, and have a good one! 🙏

Isa

[Jaycee_Lewis]

Thank you, @danmoyle 😊 You are truly a rock star! — Jaycee

@IsaKcc 

[danmoyle]

Awww shucks @Jaycee_Lewis 

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I feel the love! 🧡 

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[MiaSrebrnjak]

+1 to @danmoyle being an absolute rock star and a wonderful human being 💛⭐ 🙂

[Jaycee_Lewis]

Hi @IsaKcc 👋 Thanks for your post.to be clear, there are no “stupid” questions here 😊 I'd like to invite some of our community champions to the conversation and see what they've done for their own work and for their clients — hey @danmoyle @ScottPennwood @ChristinaKay do you have any wisdom you can share with @IsaKcc?

Thank you very much for taking a look! — Jaycee