What is AI UGC, and how to create an AI-generated UGC video?

[saurabh30791]

AI UGC refers to user-generated content created with the help of artificial intelligence, but it can be unclear how these videos are made. How do you even start? What tools do you need? It seems like a blend of technology and creativity, but the steps to create an AI UGC video might leave you scratching your head.

[BérangèreL · Accepted solution]

Hi @saurabh30791, I hope that you are well!

Thanks for reaching out to the HubSpot Community! This is such an interesting topic, thanks for starting it!

First, I'd like to share resources that might be of interest:

- Clip Creator: Free AI-powered video maker
- Generate content using AI
- 11 Best AI Video Generators to Use
- AI Video Ad Creator (Public Beta)
- Breeze, Powerful AI, effortlessly simple
- How to Generate Video Scripts With AI
- AI Video Slideshow Maker (Public Beta)
- Are AI influencers taking over the UGC space?

I'd love to put you you in touch with our Top Experts: Hi @danmoyle, @Josh and @Bryantworks do you have any experience you'd like to share with @saurabh30791, please?

Have a lovely day and thanks so much in advance for your valuable contributions!
Bérangère

[danmoyle · Accepted solution]

Great question @saurabh30791. A big one for sure. I like the resources from @BérangèreL as a start. 

I think it's also an ongoing discussion about how much do consumers of our content care about what's from AI and what's not. For example, my partner loves the "babies in movie scenes" AI, but hates knowing AI is used to create content for things like learning or news. 

So for brands, the question I think being asked, is how do we feel about users creating content with AI? 

In my perspective we're still very early in the AI era and have to define these parameters as we go. If I owned a brand and had UGC as part of my marketing, I'd be wary of AI and would encourage users to use it sparingly. I'd probably try to employ team members to run quality control and try to moderate UGC more closely for a while. As AI grows in its usage, I might relax those constraints, but that's my opinion at this point. 

[prakashrawatt]

*Note from the moderator:

This content appears to be created with the help of AI tools and might be of low relevance or could contain incorrect information.

We recommend fact-checking the content.

Please use AI responsibly going forward (see Community Guidelines).

----------

Hey @saurabh30791 

Great question.

AI UGC (Artificial Intelligence User-Generated Content) refers to content—often in video format—that mimics the style and tone of real user-generated content but is produced using AI tools. These videos often feature virtual avatars, synthetic voices, and scripted content that looks and sounds like genuine product reviews, testimonials, or unboxings, without involving actual users or creators.

So, how do you create one?

Here’s a step-by-step overview:

1. Define the Video Purpose
   Start by identifying what kind of UGC-style video you need: a testimonial, product review, how-to, or a casual explainer. This will guide your script and tone.

2. Write a Natural Script
   Use conversational, first-person language—like something a real customer might say. Keep it simple and relatable.

3. Choose an AI Video Generator 
   Use a platform that lets you:

   • Select digital avatars or presenters

   • Add or generate voiceovers

   • Insert your script or product details

   • Customize the layout and visuals (e.g., product images, text highlights)

4. Customize the Look and Feel
   Adjust the avatar’s appearance, tone of voice, background, and branding to match your product and audience.

5. Export the Final Video
   Most tools allow you to download the video in formats optimized for platforms like TikTok, Instagram, or YouTube Shorts.

6. Review and Optimize
   Before publishing, review the video for flow and authenticity. A/B testing different versions can help refine what works best for engagement and conversions.

While AI UGC may not replace traditional creator content entirely, it offers a fast, scalable way to produce social-style videos—especially useful for ad campaigns and product promotions. It’s a blend of scripting, AI tools, and a good eye for what feels "real" to today’s digital audience.

[BérangèreL · Accepted solution]

Hi @saurabh30791, I hope that you are well!

Thanks for reaching out to the HubSpot Community! This is such an interesting topic, thanks for starting it!

First, I'd like to share resources that might be of interest:

- Clip Creator: Free AI-powered video maker
- Generate content using AI
- 11 Best AI Video Generators to Use
- AI Video Ad Creator (Public Beta)
- Breeze, Powerful AI, effortlessly simple
- How to Generate Video Scripts With AI
- AI Video Slideshow Maker (Public Beta)
- Are AI influencers taking over the UGC space?

I'd love to put you you in touch with our Top Experts: Hi @danmoyle, @Josh and @Bryantworks do you have any experience you'd like to share with @saurabh30791, please?

Have a lovely day and thanks so much in advance for your valuable contributions!
Bérangère