What do you read to generate new inbound marketing ideas?


I've been on the hunt for good publications that highlight really smart digital marketing tactics and provide practical advice for doing inbound. What do you read, and no, you can't shoutout Hubspot (this time! Clearly, they publish some great content).


I'm a sucker for journalism and non-branded stuff.


What's out there in the marketing world? Go!

6 Replies 6
HubSpot Product Team

Hey @brianjameskirk, great question! Tagging some of our HubSpot Academy Professors to share their reading lists Smiley Happy

@CoachZubair @AngelaHicks @Champion @Sarah @crystalking @JorieMunroe @HubTrog @KyleJepson 

Inbound Professor

Hi @brianjameskirk,


This is a great question! One of the key tenets of HubSpot Academy is to "always be learning" and staying up to date is a big part of that.


I have the zest.is extension installed on my Chrome. I've found its a great way to discover inbound marketing content from a variety of sources. I also keep an active eye on Medium, the Moz blog, and TechCrunch. Agencies such as Kuno Creative and Smart Bug Media also produce stellar content. 


I also try to keep identifying industry thought leaders that inspire me, so I'm subscribed to daily updates from authors like Seth Godin. Updates like this may not always be about "inbound marketing" per se, but they help get me thinking. 


Those are the ones I can think of top of mind, but I'll an eye out for any other good resources! 





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HubSpot Employee

@JorieMunroe's list is on point. Definitely a solid starting point. Here's a few other resources to check out:

Happy reading!

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Academy Team

Sorry for my slow reply--just getting back from vacation. Brrr it's cold at HubSpot HQ! 


On the social/digital side, I really like the following:


Ragan's PR Daily (don't let the PR fool you...it has a wide range of marketing, digital, social topics too) https://www.prdaily.com/Main/Home.aspx

Socialmedia Examiner https://www.socialmediaexaminer.com/

Buffer Blog https://blog.bufferapp.com/

MarTech Today https://martechtoday.com/

HBR Technology https://hbr.org/topic/technology

Convince & Convert http://www.convinceandconvert.com/blog/

Mashable http://mashable.com/category/social-media/

AllTop Social Media http://social-media.alltop.com/    (aggregator of sites)

Social Media Explorer http://socialmediaexplorer.com/

TheNextWeb https://thenextweb.com/

Digital Trends https://www.digitaltrends.com/social-media/

Forbes Social Media https://www.forbes.com/social-media

Social Media Today https://www.socialmediatoday.com/


Clearly you can see I'm an information junkie. I use Feedly https://feedly.com to manage it all! 


Hope that's helpful. 

Check out my latest course: The Power of Fanocracy https://academy.hubspot.com/courses/fanocracy

Hey everyone, just wanted to thank you all for sharing. This is very helpful!


- Brian

Contributor | Partner

I would also suggest subscribing to https://inbound.org/ I take a few minutes to read through each week and I find it very interesting. A lot of original research and interaction on topics.