Tips, Tricks & Best Practices

mmetros
Participant

Understanding which traffic sources are driving the interactions leading up to a demo request

My primary focus right now is getting a clearer understanding of which traffic sources are driving the interactions leading up to a demo request (and other MQL sources like content downloads etc).

 

Assets:
- Website Pages
- Calls to action
- Ad campaigns (display, paid search, paid social)
- Emails

 

All of these could be useful as associated assets for campaigns.

 

Where I get a bit bogged down with HubSpot is the scenario in which website pages or landing pages are used concurrently in different campaigns and receive traffic from different sources.

 

Anyways, I am trying to understand which of my assets are leading to a form submission for a demo request. What tips does the community have for me to achieve this? I am sure a myriad of reports would be what I am looking for.

1 Reply 1
TiphaineCuisset
Community Manager
Community Manager

Understanding which traffic sources are driving the interactions leading up to a demo request

Hi @mmetros 

 

Thank you for reaching out.

 

I want to tag some of our experts on this - @Josh @Adeline_ @Phil_Vallender do you have any recommendations for @mmetros on this? 

 

Thank you!

Best

Tiphaine


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