Understanding which traffic sources are driving the interactions leading up to a demo request
My primary focus right now is getting a clearer understanding of which traffic sources are driving the interactions leading up to a demo request (and other MQL sources like content downloads etc).
Assets: - Website Pages - Calls to action - Ad campaigns (display, paid search, paid social) - Emails
All of these could be useful as associated assets for campaigns.
Where I get a bit bogged down with HubSpot is the scenario in which website pages or landing pages are used concurrently in different campaigns and receive traffic from different sources.
Anyways, I am trying to understand which of my assets are leading to a form submission for a demo request. What tips does the community have for me to achieve this? I am sure a myriad of reports would be what I am looking for.