Tying LinkedIn native form submissions to Marketing Campaign

[TLarson3]

Hey Everyone!

Was wondering what the best practice was around the following scenario:

I have a LinkedIn native lead gen form collecting names and I'd like to tie the form to a Marketing Campaign (for attribution). I'm not totally sure how to do this, because it looks like I can't force a campagin association via a workflow and I can't tie the form to the campaign, because the form is a LinkedIn form - so Hubspot can't see it. 

Anyone else run into this before? If so any ideas on how to associate the 2 together? 

Thanks!

[ArisudanTiwari]

Hi @TLarson3 ,

This is a common roadblock. Since LinkedIn native forms aren't hosted in HubSpot, you can’t directly tie them to a HubSpot campaign.

What you can do:

• Use a tool like Zapier to auto-assign new LinkedIn leads to a specific campaign in HubSpot.

• Or, create a custom property (like “Source Campaign”) and use a workflow to tag contacts when they come in via LinkedIn.

• Or, create a static list of contacts who submitted that LinkedIn form. Then go to your campaign in Marketing > Campaigns, and use “Add assets” > Lists to associate that list with the campaign.

Not perfect, but it gets the job done for attribution and reporting.

[Wesimplifi_ · Accepted solution]

Hi @TLarson3 
LinkedIn native forms can’t be directly tied to a HubSpot Campaign like HubSpot forms can. But you can possibly make use of these strategies. 

First, make sure your LinkedIn Ads account is connected via HubSpot’s native integration (Settings > Marketing > Ads). This will sync all lead gen form submissions automatically into HubSpot as contacts.

From there, you have two options:

1. UTM tracking – If your LinkedIn form redirects to a thank-you page or any external link, use UTM parameters (like utm_campaign) in the URL. HubSpot can capture that in the contact’s original source data for attribution.

2. Static list workaround – Once the leads sync into HubSpot, create a static list of those contacts (based on the form name or source). Then go to your Marketing Campaign, click “Add Assets > Lists”, and attach that list. This helps attribute those contacts as influenced by the campaign.

[Shae_Taylor]

HubSpot can’t directly associate LinkedIn native Lead Gen Forms with a campaign the same way it does with HubSpot forms. But there’s a solid workaround that might work. 

1. Create a static list of contacts who submitted that LinkedIn form 

2. Go to your campaign in Marketing > Campaigns, and use “Add assets” > Lists to associate that list with the campaign.

This lets you tie those LinkedIn leads to your campaign for reporting, even though the form is external.

Hope this helps! Let me know if you want help setting up the list filters or verifying the LinkedIn sync. Happy to dig in!