Training for onboarding a new userSOLVE
Dec 15, 2016 10:27 AM
How much time should I allocate for a new user to learn the email automation functionality. Let's assume that the person will separately go through the Hubspot Academy to learn the "why" of our marketing efforts. How much time is needed to learn how to use the tool for the first time? How long is the ongoing learning curve to be comfortable with running and revising campaigns and A/B testing?
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Dec 15, 2016 5:24 PM
@halschlenger, I agree with @relabidin that you can learn the basics of HOW everything functions in a day (or two)...especially now with newly revised HubSpot Certification Courses. The actual mechanics of how the Marketing Email Automation tool work are fairly intuitive (unless you have hired someone who isn't comfortable with modern computers and technology...).
It is the WHY that is going to take some time, and that depends on the complexity of your company's internal processes...if you have a lot of lists and conditions (sending a list to one segment of people while excluding others) it is going to take someone some on-the-job practicing to get a hang of.
At the end of the day there is no concrete answer to how long it will take to onboard someone with this tool. I picked up the basics of it in a day, and made a few fumbles at the beginning (no better way to learn!) but was up and running without supervision in a week. I have other co-workers who still constantly ask me questions...they forget what fields they need to filter off of to create views/lists/etc. and have a hard time with the WHY of the tool but not the HOW...sounds like an internal process problem to me if I ever heard one, not a HubSpot issue.
Please come back and update this thread once you have on-boarded your new user and let us know how it went for you and what other people looking to onboard might be looking forward to (or should be looking to avoid)!