Tracking revenue (pipeline influence) of various marketing forms?
Dec 21, 2017 2:06 PM - edited Jan 3, 2018 3:07 PM
In SFDC, if you associate a lead or contact to a Campaign, there is a way to track if that specific marketing action is tied to new business opportunities and closed deals. Is there a way to do this within Hubspot?
-Free trial sign up form
- 500 registrants
- 250 became an opportunity worth $10M dollars
- 80 became customers worth $4M dollars
Free trials drove - $10M of new opportunities (pipeline influence) and $4M of revenue.
Of course, prospects have to do many actions and often come back to the website multiple times before closing so many forms would be filled and each would be attributed part or all of the same opportunity value.
Thanks for your assistance.