Wondering if there is a way to track a bulk mail campagin in HubSpot.
Previous posts are more for when sending direct mail to an already known contact, but I'm talking about a bulk direct mail campaign sent to evey business within a postal code. We've sent out a post card with a QR code that directs people to a specific landing page.
We want to be able to track how many contacts reach out once recieving the mail, who visits the landing page and responds to our CTA. Any ideas on the best way to go about this?
1. Generate a unique QR code for the direct mail that links to a specific landing page in HubSpot. This will allow you to track visits from the campaign.
2. Set up a dedicated landing page in HubSpot for the campaign. Ensure it has clear CTAs (Calls to Action) and trackable forms.
3. Add UTM parameters to the landing page URL used in the QR code. This will help you track the source of the traffic in HubSpot.
4. Use HubSpot’s analytics tools to monitor visits to the landing page, form submissions, and conversions. You can filter the data by the UTM parameters to see results specifically from the direct mail campaign.
5. Set up a workflow in HubSpot to automatically assign contacts to this campaign if they visit the landing page or submit a form.
This method will allow you to track the effectiveness of your bulk direct mail campaign and see how many contacts engage with your landing page and CTAs.
1. Generate a unique QR code for the direct mail that links to a specific landing page in HubSpot. This will allow you to track visits from the campaign.
2. Set up a dedicated landing page in HubSpot for the campaign. Ensure it has clear CTAs (Calls to Action) and trackable forms.
3. Add UTM parameters to the landing page URL used in the QR code. This will help you track the source of the traffic in HubSpot.
4. Use HubSpot’s analytics tools to monitor visits to the landing page, form submissions, and conversions. You can filter the data by the UTM parameters to see results specifically from the direct mail campaign.
5. Set up a workflow in HubSpot to automatically assign contacts to this campaign if they visit the landing page or submit a form.
This method will allow you to track the effectiveness of your bulk direct mail campaign and see how many contacts engage with your landing page and CTAs.
