Top Permission Pass campaigns
Jun 20, 2017 12:16 PM - edited Mar 19, 2021 2:14 PM
What is a permission pass email?
It's an email that asks the question, “Do you want more email from us?” Smart email marketers send these to their inactive contacts as a last effort before cleaning them from their lists. After the campaign is sent and the click results are in, those who remain inactive are removed from future emails. Anyone who grants permission by clicking the campaign, is sent more of the same email. This leaves a 100% opted in list for future marketing emails. Click rate and open rate will rise, and the probability of ending up in the spam folder will fall.
What does a good permission pass email look like?
Here are the top permission pass campaigns I have come across. To be updated and ranked as new additions come in:
1. Toast themed
Here is an example of a thank you / confirmation page the CTA would link to:
2. Cheeky wording
3. It's Complicated