Tie Sequences to closed sales
2 weeks ago
I've been using sequences and I'm getting great open rates, etc., but I can't figure out a way to track influenced on closing deals. Seems strange that a platform with so much focus on attribution and funnel marketing is missing this important feature.
I believe I understand one of the challenges- Sequences are tied to the CONTACT. But that should be ok because contacts are often associated with 1 or multiple deals.
"Which works better? Sequences or scheduling an executing multiple follow up tasks?" Right now, I have no idea.
"How many of my contacts who I have enrolled in sequences bought something?"
Right now, I have no idea.