Targeting various groups on one SoMe platform - how?

[MLiedtke]

Hi, we are targeting various different target groups on our one Instagram channel. We won't create a different IG account for each TG, bc there are simply no resources. 

1. Should we differentiate between content, addressing different target groups? Or is this simply not necessary bc a follower will determine themself whether the content is relevant to them, or not. SHould mixing up the content to bring in variety and in turn have all TG feel addressed be enough?
2. If differentiating is recommended, how should this be done? - Through different coloring, copy etc.

Looking forward to the advide from the community and maybe some best practices. Thank you!

[DavidDennison]

Sorry for the delayed response. I've been super busy.

Do you mind giving an example of a few of your target groups? I'd be able to give better advice with a little more information.

[MLiedtke]

Hi @DavidDennison, we are targeting medical students (from first year and their exam, to sendond year and their specific exam, to third year and their specific oral exam, to their practical year in hospital) and physicians (residents and specialists - and there are many various medical specialties) plus private practice practitioners.
Looking forward to your advice.

[MiaSrebrnjak]

Hi @karstenkoehler, @NicoleSengers, @GuyTaylor, do you have any thoughts on social media content and audience segmentation that you could share with us? Thank you!

Cheers
Mia, Community Team

[MiaSrebrnjak]

Hi @MLiedtke,

That's a great question for our Community's social media experts:

hi @DavidDennison, @erzaga20, do you have any tips for @MLiedtke? Thank you!

Cheers
Mia, Community Team

[MLiedtke]

Well, thanks for trying to help @MiaSrebrnjak - I guess this question isn't as interesting to the community as we though. 

[MiaSrebrnjak]

Hi @MLiedtke,

I hope you don't mind if I move your message to our Marketing forum, let's see if it gets more traction there! 

I would say that creating different content that's tailored to your target audiences is a good idea. If creating multiple social media accounts is not an option, you can check out this blog article for a couple of helpful social media audience segmentation tips; like using the native social media targeting tools or creating audience groups or lists. I hope this helps!

Cheers
Mia, Community Team