We want to create segments of our companies (clients), which would be dividing them into 5-6 groups.
Lets just call them Group 1, Group 2, Group 3, etc.
A company can only be in one group – but we want to be able to track, how many clients move from one to another – and to easy see how many clients are in the different groups.
What would be the best way of handling this? Using lifecycle stage or using a custom "Dropdown" property?
Lifecycle stages are meant to track where your prospects or customers are in their buyer's journey, at which step of the way, not which bucket they belong into.
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer