Tips, Tricks & Best Practices

dmattauch
Contributeur de premier rang

Sequence vs Marketing email opening rate

Résolue

Hi,

 

In the marketing email i understand that the opening rate is impacted by email privacy rules.

 

Is it also the case in sequence opening rates? 

 

if for example, my marketing email has a 80% opening rate(94% adjusted) but my sequence has a 85% opening rate(no adjusted rate?),

which email has the biggest opening rate?

 

Thanks

 

0 Votes
1 Solution acceptée
christopher-RVO
Solution
Conseiller clé | Partenaire solutions Diamond
Conseiller clé | Partenaire solutions Diamond

Sequence vs Marketing email opening rate

Résolue

@dmattauch  Hello! This one took some research for me to come up with a hypothesized answer for, it looks like that email privacy mainly affects marketing emails and not sequences in HubSpot. I scraped a couple of articles that I found and this one explains it the best: https://www.hubledigital.com/blog/ios-15-and-hubspot-what-you-need-to-know


Christopher Barnett - VP of Revenue at Aptitude 8


Voir la solution dans l'envoi d'origine

1 Réponse
christopher-RVO
Solution
Conseiller clé | Partenaire solutions Diamond
Conseiller clé | Partenaire solutions Diamond

Sequence vs Marketing email opening rate

Résolue

@dmattauch  Hello! This one took some research for me to come up with a hypothesized answer for, it looks like that email privacy mainly affects marketing emails and not sequences in HubSpot. I scraped a couple of articles that I found and this one explains it the best: https://www.hubledigital.com/blog/ios-15-and-hubspot-what-you-need-to-know


Christopher Barnett - VP of Revenue at Aptitude 8