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dmattauch
Top Contributor

Sequence vs Marketing email opening rate

SOLVE

Hi,

 

In the marketing email i understand that the opening rate is impacted by email privacy rules.

 

Is it also the case in sequence opening rates? 

 

if for example, my marketing email has a 80% opening rate(94% adjusted) but my sequence has a 85% opening rate(no adjusted rate?),

which email has the biggest opening rate?

 

Thanks

 

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1 Accepted solution
chrisworqflow
Solution
Key Advisor | Diamond Partner
Key Advisor | Diamond Partner

Sequence vs Marketing email opening rate

SOLVE

@dmattauch  Hello! This one took some research for me to come up with a hypothesized answer for, it looks like that email privacy mainly affects marketing emails and not sequences in HubSpot. I scraped a couple of articles that I found and this one explains it the best: https://www.hubledigital.com/blog/ios-15-and-hubspot-what-you-need-to-know

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1 Reply 1
chrisworqflow
Solution
Key Advisor | Diamond Partner
Key Advisor | Diamond Partner

Sequence vs Marketing email opening rate

SOLVE

@dmattauch  Hello! This one took some research for me to come up with a hypothesized answer for, it looks like that email privacy mainly affects marketing emails and not sequences in HubSpot. I scraped a couple of articles that I found and this one explains it the best: https://www.hubledigital.com/blog/ios-15-and-hubspot-what-you-need-to-know